Job Description
Job Description
Hi. We’re OFX, a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24⁄7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30+ currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive.
Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years.
Purpose of your role
We are transitioning into a new phase of global scale. Content is central to that transformation. As Senior Content Manager, you will help define how we tell our story. Not just what we say, but how ideas travel across campaigns, products, channels, and markets.
This is a broad-reaching content role sitting at the intersection of brand, customer, product and performance. You will shape positioning, brand narrative, and messaging frameworks, turning research and customer insights into direction for our content team.
We are looking for a strategic thinker who can bring structure, build scalable content systems, convert insights and build on learnings to drive commercial performance. This role is a 12 month contract.
What you will do
Lead brand narrative & content strategy.
- Define and guide our content strategy across core business objectives including demand generation, conversion, lifecycle, onboarding and relationship management.
- Translate key commercial priorities into content themes and campaigns.
- Shape our brand positioning and messaging frameworks alongside our Art Director, to drive consistency in the OFX voice and tone.
- Collaborate closely across Brand, Product Marketing, Creative and Growth teams to support and deliver against marketing-wide strategies.
- Identify white space and opportunities that create cut-through in a competitive market.
Translate research & insights to drive performance.
- Synthesize customer research, market insights, performance data, and product context into storytelling narratives and content roadmap.
- Establish measurement frameworks define what success looks like, using data to test, learn and refine approach.
Build scalable content systems.
- Design scalable content frameworks that allow ideas to travel across channels, formats, and markets.
- Support the production of our end-to-end content strategy: website and conversion pathways, SEO / AEO, product & education, webinars, case studies, social media, influencer, customer lifecycle and thought leadership.
- Leverage AI to accelerate research, ideation, production, and iteration.
- Establish content workflows that increase velocity while maintaining quality and strategic intent.
Lead, enable & influence.
- Lead, mentor and develop our content team, setting the bar for high performance, confidence, craft development and strategic thinking.
- Influence senior stakeholders by translating business objectives and performance insights into strong internal narratives around growth, learnings and opportunities.
Qualifications
What you bring
- 5–8+ years in Senior Content or Content Strategy roles for product‑led SaaS, agency or start-up B2B brands.
- Demonstrable experience leading and mentoring content teams.
- A portfolio that shows commercial impact and integrated storytelling: short‑form social, tutorials, case studies, and product narratives.
- Familiarity with AI-enabled content workflows.
- Strong cross-functional collaboration, communication, and influence skills.
- High ownership mindset, particularly in ambiguity; resilient, curious, adaptable and ambition to shape something meaningful.
Additional Information
What it’s like working at OFX
We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.
We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We’re curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.
- Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
- Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
- Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
- Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
- Benefits that mean something. We offer a range of fantastic benefits, including primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you’ll feel well-supported at OFX.
- A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.
#Li-Hybrid
At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].
We encourage you to apply if this role aligns with your career aspirations.
