Job Description
With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.
The Position
We are seeking a passionate Marketing Specialist for Canada, based in Toronto, to support the planning and execution of multi-faceted brand campaigns, events, social programs, and strategic collaborations that strengthen OpenTable’s presence in the region.
The ideal candidate has 5+ years of B2C marketing experience (agency or client-side), and ideally exposure to B2B, with a proven ability to build memorable, insight-driven marketing initiatives that connect restaurants, diners, and partners to the OpenTable brand.
This is a high-impact, well-rounded role on a lean team. We’re looking for someone who brings a broad marketing toolkit, spanning brand campaigns, social media, partnerships, events, sponsorships, and beyond, and who thrives in a dynamic environment where no two days look the same. A creative mindset and strong organizational skills are essential.
Exceptional relationship-building and collaboration skills are also critical: this role will work closely with partners, vendors, agencies, restaurants, and cross-functional teams across the globe to deliver impactful activations and drive brand growth across the market.
In this role, you will:
- Report to the Regional Senior Marketing Manager Develop and execute along with Managers the annual marketing plan for Canada, including B2C (consumer/diner) initiatives and B2B (industry/trade) initiatives.
- Collaborate closely with the sales, Performance, PR, Partnerships, Events, Design, and Marketing leadership teams to cultivate strong relationships.
- Help brief, scope, and manage creative development for marketing assets across brand campaigns and activations, social content creation, events, sponsorships and more.
- Manage the relationship with the social media agency on a regular basis, as well as other agencies or freelancers on a project basis.
- Identify, activate, and nurture influencer and creator partnerships to amplify campaigns and events.
- Serve as a quality gatekeeper across workstreams by reviewing campaign assets and messaging to ensure precision, clarity, and alignment with brand standards.
- Measure ROI, track leads, and report key metrics to regional and global stakeholders.
- Manage vendor and partner contracts, including routing, approvals, and submissions to procurement and legal.
- Support invoicing and payment processing by gathering required documentation and tracking payments with accounting.
- Support all local marketing initiatives across B2C & B2B in the region.
Requirements
- BA/BS degree required.
- Minimum 5+ years in marketing — ideally within the hospitality, travel, food & beverage, or lifestyle industries.
- Proven experience managing end-to-end campaigns (concept to execution) and implementing strategic partnerships that drive awareness, engagement, and business impact.
- Excellent organizational skills, with the ability to manage multiple projects, timelines, and stakeholders simultaneously.
- Comfortable tracking performance metrics, budgets, and ROI to optimize event and partnership effectiveness.
- Comfortable with a wide variety of technologies and ability to learn quickly
- Exceptional written and verbal communication skills, with experience crafting decks and campaign briefs
- Meticulous attention to detail and highly-organized with the ability to identify roadblocks and troubleshoot efficiently and effectively
- Passion for the dining scene and hospitality industry, with a deep understanding of market trends and cultural nuances.
- Willingness to travel and attend production shoots, events, and/or team offsites as needed
- Fluency in English is a must, French language and knowledge of the Quebec market is a strong asset.
Benefits and Perks
Work from (almost) anywhere for up to 20 days per year
Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
20 days of paid time off
Private health and dental insurance
Life and Disability insurance
The expected range of compensation for this position based in Toronto, Canada, including commission and/or bonuses, is $55,000-$65,000 CAD.There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.
We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus.
Work Environment & Flexibility
At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.
Inclusion
We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we’re building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.
If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.
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