Job Description
Job Title: Google Ads Specialist
Location: Remote
Working Hours: U.S. Hours
Contract Type: Full-Time
About the Role
We’re hiring a Google Ads Specialist for our client to own and optimize Google Ads campaigns across multiple client accounts.
This is a hands-on execution role — not strategy-only. You’ll be responsible for building, managing, and optimizing campaigns daily, with a strong focus on lead generation and performance.
If you’re someone who understands Google Ads beyond the basics and can actively improve performance, fix tracking issues, and drive results, this role will fit.
What You’ll Be Doing
1. Campaign Management & Optimization
- Manage and optimize Google Ads campaigns (Search + Performance Max)
- Continuously adjust bids, budgets, keywords, and targeting
- Identify opportunities to improve lead quality and ROI
2. Performance Tracking & Analytics
- Monitor campaign performance and make data-driven decisions
- Identify underperforming areas and take immediate action
- Ensure accurate conversion tracking and attribution
3. Campaign Setup & Testing
- Build and launch new campaigns (structure, targeting, ad copy)
- Run ongoing A/B testing on ads and strategies
- Conduct keyword research and competitor analysis
4. Tracking & Technical Setup
- Implement and manage tracking using Google Tag Manager & Google Analytics
- Troubleshoot tracking issues and ensure clean data flow
5. Reporting & Communication
- Prepare weekly performance reports and insights
- Support internal teams with clear updates on campaign performance
What Success Looks Like
- Campaigns are consistently improving in performance (CPL, conversions, ROI)
- Tracking is accurate and reliable
- Issues are identified and fixed without being told
- Accounts are actively managed, not left on autopilot
- Clear, actionable insights are shared regularly
Non-Negotiables
2+ years hands-on Google Ads experience
Google Ads Certification (active)
Strong experience with:
- Google Search Ads
- Performance Max campaigns
- Google Tag Manager
- Google Analytics
Proven experience managing lead generation campaigns
Strong analytical mindset (comfortable working with data daily)
Fluent English communication
Ability to work U.S. hours
Nice to Have (Not Required)
- Experience with Google Shopping Ads
- Exposure to SEO or paid social (Meta, etc.)
- Familiarity with tools like Go High Level
- Experience handling multiple client accounts simultaneously
Who This Is NOT For
- Candidates with only basic Google Ads exposure
- Strategy-only marketers with no hands-on execution
- Candidates who rely on others for tracking setup or troubleshooting
- People who struggle managing multiple accounts at once
Who This Is Perfect For
- Hands-on operators who enjoy optimizing campaigns daily
- Performance-driven marketers focused on results, not vanity metrics
- Candidates comfortable in fast-paced, high-volume environments
- People who take ownership of performance and outcomes
Interview Process:
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Client Interview
- Offer & Background Verification
