Job Description
B2B Graphic Designer (Performance Ads, LinkedIn/Meta/Google) – Remote | EST
Location: Remote
Working Hours: EST (U.S. Hours)
Engagement: Full-Time | Independent Contractor
About the Role
We’re hiring a B2B Graphic Designer who knows how to design for performance — not just aesthetics.
This role is focused on creating high-converting static ad creatives for cold audiences across:
- Meta (Facebook/Instagram)
- Google Display
You’ll take messaging, ICP insights, and campaign strategy — and turn them into creatives that drive clicks, engagement, and conversions.
If you understand that design = performance + psychology + testing, this role is built for you.
What You’ll Own
1. Performance Ad Creative Design
Design high-converting B2B ad creatives for:
- LinkedIn Ads
- Google Display Network
- Meta Ads Manager
Translate messaging into clear, scroll-stopping visuals
Create multiple variations for:
- Headlines
- Layouts
- CTAs
Design assets in multiple sizes/formats
2. Creative Strategy & Testing
Turn ICP insights into creative direction
Understand B2B buyer psychology
Design with:
- Attention hierarchy
- Clarity of message
- Strong CTA placement
Support A/B testing across creatives
Iterate based on performance data
3. Collaboration with Marketing & Growth
Work closely with marketing and demand gen teams
Align creatives with:
- Campaign goals
- Messaging frameworks
- Funnel stages
Contribute ideas during campaign brainstorming
Improve creatives based on performance feedback
4. Scalable Creative Production
Manage multiple projects and deadlines
Build reusable:
- Templates
- Creative systems
- Asset libraries
Ensure consistent brand quality across campaigns
Improve speed and efficiency of creative production
5. AI-Enhanced Design Workflow
Use tools like:
- Midjourney
- Adobe Firefly
- ChatGPT
Accelerate:
- Ideation
- Concept creation
- Creative iteration
What Makes You a Strong Fit
You design for clicks and conversions, not just visuals
You understand B2B audiences and cold traffic behavior
You think in:
- Messaging
- Hierarchy
- Performance
You enjoy testing and improving creatives over time
You can translate strategy into design
Must-Have Requirements
3+ years designing B2B ad creatives
Strong portfolio showing:
- LinkedIn ads
- Meta ads
- Display creatives
Expert in:
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- OR Canva
Strong understanding of:
- Conversion-focused design
- Visual hierarchy
- CTA placement
Experience using AI tools for creative workflows
Nice to Have
Experience with:
- Performance marketing teams
- Demand generation campaigns
Understanding of:
- CTR
- CPC
- Conversion rates
Motion graphics / animation experience
SaaS, tech, or B2B marketing background
Familiarity with:
- ClickUp
- Asana
- Notion
What a Typical Day Looks Like
- Review campaign briefs and messaging
- Design multiple ad variations
- Collaborate with marketing on creative direction
- Iterate creatives based on performance
- Organize and update asset libraries
- Prepare creatives for launch across platforms
In short:
You turn strategy → creatives → performance outcomes.
Key Metrics (KPIs)
- Creative-driven CTR improvement
- Conversion rate impact from design
- Performance of A/B tested creatives
- Speed and volume of creative output
- Alignment with campaign goals
Why This Role Stands Out
- Direct impact on marketing performance and revenue
- Work closely with growth and demand gen teams
- High ownership of creative output
- Opportunity to test and iterate constantly
- AI-integrated creative workflow
Interview Process
- Initial Screening (Pavago)
- Portfolio & Creative Review
- Client Interview
- Final Interview
Apply Now
If you’re a designer who:
- Thinks in performance, not just aesthetics
- Understands B2B marketing psychology
- Loves testing and improving creatives
This role is a strong fit.
