Digital Marketing Manager

Job Description

Digital Marketing Manager – Remote | Paid Ads, Organic Growth & Multi-Channel Performance Marketing

Employment Type: Full-Time (Remote)

Working Hours: U.S. Time Zones

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Manager to drive growth across both paid and organic channels.

This is not a coordination-only marketing role.

You’ll be directly responsible for:

• Paid acquisition
• Organic growth
• Campaign execution
• Funnel optimization
• Audience growth
• Lead generation
• Revenue performance

You’ll manage and optimize campaigns across:

• Google Ads
• Meta (Facebook & Instagram)
• LinkedIn
• X (Twitter)
• Reddit
• TikTok
• Pinterest
• YouTube
• Emerging growth channels

The goal is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic marketing.

If you’re someone who thinks in funnels, tests constantly, and makes decisions based on performance data — this role is built for you.

What You’ll Own

Paid Media Strategy & Campaign Execution

• Build and manage campaigns across:

  • Google Ads (Search, Performance Max, Display, YouTube)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • X (Twitter) Ads
  • Reddit Ads
  • TikTok Ads

• Design full-funnel B2B lead generation strategies

• Launch campaigns end-to-end, including:

  • Audience targeting
  • Campaign structure
  • Conversion tracking
  • Creative direction
  • Optimization workflows

• Write and test high-converting ad copy

• Continuously test:

  • Messaging
  • Audiences
  • Hooks
  • Creative formats
  • Landing pages

Organic & Social Media Growth

• Own organic growth across:

  • LinkedIn
  • X (Twitter)
  • Instagram
  • TikTok
  • Other relevant social platforms

• Develop content strategies aligned with paid campaigns and growth goals

• Test messaging organically before scaling through paid media

• Build:

  • Audience engagement
  • Brand visibility
  • Organic reach
  • Inbound demand

• Identify platform-specific trends and growth opportunities

Optimization & Scaling

• Monitor campaign performance daily and make proactive adjustments

• Improve:

  • CPL
  • CPA
  • CTR
  • ROAS
  • Conversion rates

• Run structured A/B tests across:

  • Creatives
  • Audiences
  • Headlines
  • Bidding strategies
  • Landing pages

• Identify scalable opportunities while maintaining efficiency

• Stay ahead of:

  • Platform updates
  • Privacy changes
  • Attribution shifts
  • Algorithm updates

Analytics, Tracking & Attribution

• Track and analyze performance across:

  • Paid channels
  • Organic channels
  • Landing pages
  • Funnel stages

• Own:

  • Pixel setup
  • Event tracking
  • UTM structures
  • Attribution workflows

• Use:

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Platform dashboards

• Build reports focused on:

  • Insights
  • Trends
  • Recommendations
  • Revenue impact

• Translate data into actionable growth decisions

Cross-Channel Collaboration

• Align marketing initiatives with sales and revenue goals

• Collaborate with:

  • Design teams
  • Content teams
  • Sales teams
  • Leadership

• Provide feedback on:

  • Ad creatives
  • Messaging
  • Funnel performance
  • Landing pages

• Contribute to broader:

  • Growth marketing
  • Lifecycle marketing
  • Demand generation initiatives

What Success Looks Like

• Consistent growth in qualified leads and pipeline
• Reduced CPL and CPA over time
• Improved ROAS and campaign efficiency
• Strong organic engagement and inbound growth
• Scalable paid and organic acquisition systems
• Fast testing and optimization cycles

What Makes You a Strong Fit

• Performance-driven and analytical

• Comfortable owning campaigns from strategy to execution

• Strong understanding of:

  • Paid acquisition
  • Organic growth
  • Funnel optimization
  • Audience psychology

• Able to balance creativity with data-driven decision-making

• Strong communicator who can clearly explain performance insights

Requirements (Must-Have)

Experience

• 3+ years of hands-on digital marketing experience

• Strong experience managing campaigns across:

  • Google Ads
  • Meta Ads
  • LinkedIn Ads

• Proven ability to generate B2B leads and measurable pipeline growth

• Experience managing campaigns across multiple acquisition channels

Core Skills

• Deep understanding of:

  • PPC strategy
  • Audience segmentation
  • Retargeting
  • Funnel optimization
  • Attribution models

• Strong experience with:

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Conversion tracking

• Ability to independently:

  • Launch campaigns
  • Manage optimization
  • Analyze performance
  • Scale results

• Strong copywriting and conversion-focused messaging skills

Nice to Have

• Experience with:

  • HubSpot
  • Salesforce
  • Marketo

• Organic social media growth experience

• Experience managing:

  • Multiple client accounts
  • Large advertising budgets

• Familiarity with:

  • Canva
  • Adobe Creative Suite

• Google Ads or Meta certifications

What a Typical Day Looks Like

• Review paid and organic performance dashboards
• Optimize bids, budgets, audiences, and creatives
• Launch new campaigns, tests, or content initiatives
• Analyze funnel performance and identify bottlenecks
• Collaborate with design and content teams on new assets
• Audit tracking and attribution accuracy
• Build reports with actionable recommendations

Execution. Testing. Optimization. Across all channels.

Key Metrics (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Organic engagement and inbound lead contribution
• Pipeline and revenue growth
• Budget efficiency and scalability

Performance is measurable. So is success.

Why This Role Stands Out

• Ownership across both paid and organic growth

• Opportunity to manage multi-channel acquisition at scale

• High-impact role directly tied to revenue growth

• Strong focus on testing, optimization, and measurable outcomes

• Growth opportunities into:

  • Growth Marketing Lead
  • Head of Marketing
  • Demand Generation Manager
  • VP of Growth

Interview Process

• Application Review
• Initial Interview (Strategy + Channel Experience)
• Technical Interview (Campaign Deep Dive + Real Scenarios)
• Final Interview
• Offer & Background Verification

Apply Now

If you:

• Love growth marketing and paid acquisition
• Understand both paid and organic growth systems
• Think in funnels, attribution, and conversion optimization
• Enjoy testing, scaling, and improving performance

This is a strong opportunity to join a fast-moving, performance-driven marketing environment.