Digital Media Manager

Job Description

🚀 Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

💼 About the Role

We’re hiring an experienced and execution-focused Digital Media Manager to own and manage end-to-end paid media campaigns across multiple digital advertising platforms.

This is not a strategy-only marketing role.

This is a hands-on, performance-driven role focused on:

• campaign execution
• optimization
• scaling
• reporting
• budget management
• performance analysis

You’ll manage campaigns across:

• Google Ads
• Microsoft Ads
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Snapchat Ads
• Display, Video, Native & CTV platforms

The ideal candidate combines:

• deep paid media expertise
• strong analytical thinking
• operational discipline
• optimization mindset
• data-driven decision-making

If you thrive in:

• execution-heavy media buying roles
• performance marketing environments
• campaign scaling and optimization
• ROI-focused digital advertising

this role is a strong fit.

🔥 What You’ll Own

Paid Media Campaign Management

• Own and manage paid media campaigns across:

  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • TikTok Ads
  • Snapchat Ads
  • Native & CTV platforms

• Plan, launch, and optimize:

  • paid search campaigns
  • paid social campaigns
  • display campaigns
  • video advertising
  • retargeting campaigns
  • native and CTV placements

• Ensure campaigns are launched accurately and aligned with performance goals

• Manage multiple accounts and campaigns simultaneously

Campaign Optimization & Performance Analysis

• Monitor campaign performance daily

• Optimize:

  • bids
  • budgets
  • audiences
  • creatives
  • placements
  • targeting strategies

• Analyze campaign performance using:

  • Google Analytics
  • Google Tag Manager
  • platform-level analytics

• Identify:

  • scaling opportunities
  • performance bottlenecks
  • inefficiencies
  • optimization opportunities

• Continuously improve:

  • ROAS
  • CPA
  • CPL
  • CTR
  • conversion performance

Reporting & Data Visualization

• Build and maintain dashboards inside:

  • Looker Studio
  • Google Analytics
  • reporting platforms

• Translate complex campaign data into clear, actionable insights

• Prepare:

  • performance reports
  • optimization summaries
  • pacing updates
  • strategic recommendations

• Ensure reporting accuracy and consistency across accounts

Budget, Pacing & Forecasting

• Manage:

  • campaign budgets
  • bid strategies
  • pacing
  • forecasting

• Ensure efficient spend allocation aligned with business goals

• Monitor campaign delivery and make proactive adjustments

• Scale high-performing campaigns while maintaining efficiency and profitability

Cross-Functional Collaboration

• Collaborate with:

  • marketing teams
  • creative teams
  • leadership
  • analytics stakeholders

• Ensure media execution aligns with broader marketing and revenue goals

• Maintain strong workflows, communication, and documentation standards

• Support alignment between:

  • media strategy
  • execution
  • analytics
  • reporting

Proactive Testing & Continuous Improvement

• Stay updated on:

  • platform updates
  • algorithm changes
  • new ad formats
  • performance marketing trends

• Test:

  • new strategies
  • creative formats
  • targeting approaches
  • optimization frameworks

• Improve processes to support scalability and operational efficiency

💻 Required Experience & Skills

Core Requirements

• 10+ years of hands-on digital media buying and paid advertising experience

• Deep expertise with:

  • Google Ads
  • Meta Ads

• Strong experience across:

  • paid search
  • paid social
  • display
  • video
  • native advertising
  • CTV campaigns

• Advanced proficiency with:

  • Google Analytics
  • Google Tag Manager
  • Looker Studio

• Strong Excel / Google Sheets skills for:

  • pacing
  • forecasting
  • reporting
  • performance analysis

• Excellent written and verbal communication skills

• Strong organizational and time management abilities

• Comfortable managing multiple campaigns independently in remote environments

• Reliable high-speed internet and professional-grade work setup

⭐ Nice to Have

• Experience scaling large multi-platform advertising campaigns

• Background in:

  • performance marketing agencies
  • growth marketing
  • data-driven media buying environments

• Experience with:

  • TikTok Ads
  • Snapchat Ads
  • CTV advertising
  • programmatic media buying

• Strong understanding of:

  • attribution
  • conversion tracking
  • audience segmentation
  • funnel optimization

🧠 What Makes You a Strong Fit

• Performance-driven and highly analytical
• Strong execution mindset with attention to detail
• Comfortable owning campaigns end-to-end
• Proactive and optimization-focused
• Able to prioritize and manage multiple accounts simultaneously
• Motivated by measurable business outcomes
• Thrives in fast-paced, remote-first environments

📅 What a Typical Day Looks Like

• Review campaign performance and pacing across accounts

• Optimize bids, audiences, targeting, and creatives

• Analyze performance data in:

  • Google Analytics
  • Looker Studio
  • advertising platforms

• Build reports and provide optimization recommendations

• Adjust budgets and scaling strategies

• Collaborate with internal teams on campaign execution

• Test new channels, creatives, and optimization opportunities

In short:

You drive measurable growth through disciplined media buying, campaign optimization, performance analysis, and scalable paid advertising execution.

📊 Key Metrics for Success (KPIs)

• ROAS, CPA, CPL, and conversion performance
• Budget pacing and spend efficiency
• Accuracy and clarity of reporting
• Successful scaling of high-performing campaigns
• Consistency of optimization and execution quality
• Campaign profitability and growth outcomes

🌟 Why This Role Stands Out

• Full ownership across multi-platform paid media campaigns

• Opportunity to manage large-scale performance marketing initiatives

• Strong exposure to:

  • advanced analytics
  • media optimization
  • campaign scaling
  • cross-platform acquisition

• Remote flexibility with performance-focused teams

• Opportunity to work across:

  • Google
  • Meta
  • TikTok
  • CTV
  • emerging media platforms

• Growth opportunities into:

  • Senior Media Buying
  • Growth Marketing Leadership
  • Performance Marketing Director roles

🧪 Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Final Interview
• Offer & Onboarding

👉 Apply Now

If you:

• thrive in performance-driven media buying environments
• enjoy optimizing and scaling paid campaigns
• think analytically and execute strategically
• care deeply about measurable marketing performance

this role is a strong fit for you.