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Graphic Designer - Brand & Marketing Campaigns

Job Description

Graphic Designer (Branding, Marketing Campaigns, Social & Ads) – Remote | Pakistan

Position Type: Full-Time, Remote

Working Hours: U.S. Client Business Hours

Location: Pakistan

About the Role

We’re hiring a Graphic Designer to own brand visuals and marketing creative across digital and print channels.

This is not just a task-based design role.

You’ll be responsible for:

  • Translating marketing ideas into strong visual assets
  • Maintaining brand consistency
  • Supporting campaigns that drive engagement and performance

If you can combine brand thinking with execution speed — this role is built for you.

What You’ll Own

1. Marketing & Campaign Design

  • Design visuals for:

    • Social media
    • Email campaigns
    • Ads and presentations
  • Create high-quality assets that support marketing and sales initiatives

  • Design creatives optimized for:

    • Engagement
    • Click-through
    • Brand recall

2. Brand Identity & Consistency

  • Build and maintain:

    • Brand guidelines
    • Typography
    • Color systems
    • Visual identity
  • Ensure consistency across all platforms and formats

  • Strengthen brand recognition across campaigns

3. Digital Design

  • Create:

    • Web banners
    • Landing page graphics
    • Digital ad creatives
  • Optimize assets for:

    • LinkedIn Ads
    • Meta Ads Manager
    • Google Display Network

4. Print & Marketing Collateral

  • Design:

    • Brochures
    • Flyers
    • Posters
    • Event materials
  • Ensure print-ready formats and high-quality outputs

5. Motion & Creative Enhancements

  • Create:

    • Simple animations
    • GIFs
    • Motion graphics
  • Use tools like:

    • Adobe After Effects

6. Collaboration & Execution

  • Work with:

    • Marketing
    • Product
    • Sales teams
  • Align visuals with messaging and campaign goals

  • Incorporate feedback quickly and effectively

7. Asset Management & Delivery

  • Package and deliver files in:

    • AI, PSD, PNG, PDF formats
  • Maintain clean and organized asset libraries

  • Ensure easy access and reusability of assets

What You Bring

  • 2+ years of professional graphic design experience

  • Strong portfolio showcasing:

    • Branding work
    • Marketing creatives
  • Advanced proficiency in:

    • Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • Experience designing for:

    • Digital + print
  • Strong visual storytelling and attention to detail

  • Ability to manage multiple projects and deadlines

Nice to Have

  • Motion design or video editing experience

  • Familiarity with:

    • Figma
    • Canva
  • Background in:

    • SaaS
    • Marketing agencies
    • E-commerce
  • Understanding of:

    • Marketing KPIs (CTR, engagement, conversions)

What a Typical Day Looks Like

  • Review design requests and campaign briefs
  • Create marketing and brand assets
  • Collaborate with teams on messaging alignment
  • Revise designs based on feedback
  • Prepare files for delivery and campaigns
  • Organize and maintain asset libraries

In short:

You ensure the brand looks consistent, professional, and high-performing across every touchpoint.

Key Metrics (KPIs)

  • On-time delivery of design tasks
  • Minimal revision cycles
  • Stakeholder satisfaction
  • Consistent brand application
  • Campaign performance impact (CTR, engagement)
  • Organized asset management

Why This Role Stands Out

  • Ownership of brand and campaign visuals
  • Exposure to marketing, product, and sales initiatives
  • Opportunity to influence brand growth
  • Work with modern tools and collaborative teams
  • Remote flexibility aligned with U.S. clients

Interview Process

  • Initial Screening
  • Portfolio Review
  • Client Interview
  • Final Interview

Apply Now

If you’re a designer who:

  • Understands both branding and marketing execution
  • Can manage multiple projects without losing quality
  • Takes ownership of visual output

We’d love to see your portfolio.

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