Job Description
Graphic Designer & Landing Page Developer (Conversion-Focused) – Remote | EST Preferred
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST Preferred)
About the Role
At Pavago, one of our clients is hiring a Graphic Designer & Landing Page Developer to create high-performing creative assets and conversion-focused landing pages that directly impact campaign performance and lead generation.
This is not a traditional graphic design role.
You will:
- Design ad creatives
- Build landing pages
- Optimize user experience
- Improve conversion rates
- Launch pages independently
- Support growth and marketing campaigns
This role sits at the intersection of:
- Design
- Performance Marketing
- UX/UI
- Conversion Optimization
The ideal candidate understands that strong design is not just about aesthetics — it’s about driving measurable business results.
If you can both design and build landing pages independently while thinking in terms of funnels, user behavior, and conversions, this role is a strong fit.
What You’ll Own
Creative Design Execution
Design high-performing digital marketing assets including:
- Ad creatives
- Social media graphics
- Banners
- Email visuals
- Promotional graphics
Maintain strong visual consistency across campaigns and brands
Translate campaign messaging into clean, engaging, conversion-focused visuals
Support marketing initiatives with performance-oriented creative execution
Landing Page Design & Development
Design modern, responsive, conversion-focused landing pages
Build and launch pages using:
- Webflow
- Framer
- Similar no-code/low-code platforms
Ensure pages are optimized across:
- Desktop
- Tablet
- Mobile devices
Independently manage landing page launches from concept to production
UX/UI & Conversion Optimization
Improve layouts, user flows, and page structure for:
- Clarity
- Engagement
- Conversions
Apply UX/UI best practices across:
- Landing pages
- Forms
- CTAs
- Visual hierarchy
Continuously optimize landing pages based on:
- Performance insights
- User behavior
- Campaign goals
Support A/B testing and CRO initiatives when applicable
Collaboration & Campaign Execution
Collaborate closely with:
- Marketing teams
- Copywriters
- Leadership
- Campaign stakeholders
Execute campaign ideas quickly while maintaining high-quality standards
Manage multiple projects simultaneously while meeting deadlines
Update and iterate on existing pages and creative assets regularly
What Success Looks Like
Landing pages launch quickly and accurately
Creative assets improve campaign performance and engagement
Pages are responsive, polished, and conversion-focused
Brand consistency remains strong across all deliverables
Design execution directly contributes to:
- Conversion rates
- Lead generation
- Campaign performance
What Makes You a Strong Fit
You understand how design impacts conversions and user behavior
You can independently design and launch landing pages
You think in:
- Funnels
- User journeys
- Engagement
- Performance
You balance creativity with execution speed
You maintain strong attention to detail and visual consistency
You thrive in fast-paced marketing environments
Requirements
Design & Creative Skills
Proficiency in at least one design platform:
- Figma
- Adobe XD
- Sketch
Strong portfolio showcasing:
- Landing pages
- Paid ad creatives
- Digital marketing assets
- Conversion-focused design work
Strong understanding of:
- UX/UI principles
- Responsive design
- Visual hierarchy
- User behavior
Landing Page Development
Hands-on experience building landing pages using:
- Webflow
- Framer
- Similar platforms
Ability to independently:
- Design
- Develop
- Launch landing pages
Experience optimizing pages for:
- Mobile responsiveness
- Performance
- Conversions
Execution & Workflow
- Ability to manage multiple projects independently
- Strong communication and collaboration skills
- Detail-oriented with high design standards
- Comfortable working remotely in fast-paced environments
Nice to Have
Experience in:
- Performance marketing
- Growth-focused teams
- Paid media environments
Understanding of:
- A/B testing
- Conversion Rate Optimization (CRO)
- SEO best practices
Basic front-end development knowledge:
- HTML/CSS
- React
- Next.js
Familiarity with:
- Git/GitHub
- Advanced prototyping tools
- Animation or motion design
Tools & Platforms
- Figma
- Adobe XD
- Sketch
- Webflow
- Framer
- Canva
- HTML/CSS
- GitHub
- Google Workspace
What a Typical Day Looks Like
- Design ad creatives and campaign visuals
- Build and launch landing pages
- Optimize layouts and conversion flows
- Collaborate with marketing teams on campaign direction
- Update and improve existing pages and creative assets
- Test responsiveness and usability across devices
- Manage multiple design and development deliverables simultaneously
In short: you create and launch high-performing landing pages and marketing creatives that directly improve engagement, conversions, and campaign performance.
Key Metrics for Success (KPIs)
- Landing page conversion rates
- Speed and accuracy of landing page launches
- Quality and consistency of creative assets
- Campaign performance improvements tied to design execution
- Ability to manage multiple deliverables efficiently
- Responsiveness and usability across devices
Why This Role Stands Out
Strong ownership across both design and development
Direct impact on marketing performance and lead generation
Opportunity to work on:
- Landing pages
- Performance campaigns
- Conversion optimization
- Digital brand experiences
Blend of:
- Creative design
- UX/UI
- Growth marketing
- Technical execution
Opportunity to grow into:
- Senior Designer
- CRO Designer
- Growth Designer
- Creative Lead
- Webflow/Framer Specialist
Interview Process
- Initial Screening Call
- Recruiter Interview
- Client Interview
- Offer & Onboarding
Apply Now
If you:
- Love creating high-performing landing pages
- Understand design from a conversion perspective
- Enjoy combining creativity with execution
- Can independently launch polished, responsive pages
This is a strong opportunity to work at the intersection of design, marketing, and growth.
