Growth Marketing Manager

Job Description

🚀 Growth Marketing Manager (Paid + Organic Acquisition)

Full-Time Remote | U.S. Time Zones

🔥 About the Role

We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels.

This is not a coordination or “campaign management only” role.

We’re looking for someone who understands how to:

• generate pipeline,
• scale qualified lead acquisition,
• improve conversion efficiency,
• and turn attention into measurable revenue growth.

You will own:

• strategy,
• execution,
• optimization,
• testing,
• tracking,
• and performance across multiple channels.

This role combines:

• performance marketing,
• organic growth,
• content strategy,
• funnel optimization,
• analytics,
• and growth experimentation.

If you thrive on:

execution + testing + iteration + measurable performance,

this role is a strong fit.

📈 What You’ll Own

1. Paid Media Strategy & Execution

• Build and manage campaigns across:

  • Google Ads (Search, PMax, Display, YouTube)
  • Meta (Facebook & Instagram)
  • LinkedIn Ads
  • X (Twitter)
  • Reddit
  • TikTok
  • YouTube
  • Emerging paid channels

• Launch campaigns end-to-end:

  • targeting
  • audience segmentation
  • tracking
  • ad copy
  • creatives
  • optimization

• Build full-funnel acquisition strategies focused on:

  • B2B lead generation
  • pipeline growth
  • conversion optimization

• Continuously test:

  • hooks
  • messaging
  • creatives
  • audiences
  • offers
  • landing pages

2. Organic & Social Growth

• Own organic growth across:

  • LinkedIn
  • X (Twitter)
  • Instagram
  • TikTok
  • Reddit
  • YouTube

• Develop and execute content strategies aligned with paid acquisition goals

• Test messaging organically before scaling through paid

• Build:

  • audience engagement
  • brand visibility
  • inbound demand
  • community traction

• Identify emerging growth opportunities and platform trends early

3. Optimization & Scaling

• Monitor campaign performance daily

• Optimize for:

  • CPL
  • CPA
  • ROAS
  • CVR
  • pipeline growth

• Run structured A/B testing across:

  • creatives
  • audiences
  • landing pages
  • bidding strategies

• Scale winning campaigns while maintaining efficiency

• Adapt quickly to:

  • platform updates
  • algorithm shifts
  • attribution/privacy changes

4. Analytics, Tracking & Attribution

• Own:

  • GA4
  • Google Tag Manager
  • conversion tracking
  • pixel implementation
  • UTM structures

• Analyze funnel performance across paid and organic channels

• Build clear, insight-driven reporting dashboards

• Translate performance data into actionable growth recommendations

• Identify funnel bottlenecks and optimization opportunities

5. Cross-Functional Collaboration

• Align marketing initiatives with:

  • sales goals
  • pipeline targets
  • revenue objectives

• Collaborate with:

  • designers
  • content creators
  • leadership
  • sales teams

• Improve:

  • landing pages
  • messaging
  • creatives
  • funnel performance

• Contribute to broader lifecycle and growth initiatives

✅ Required Experience & Skills

• 3+ years of hands-on growth or performance marketing experience

• Strong platform-native experience with:

  • Google Ads
  • Meta Ads
  • LinkedIn Ads

• Experience running campaigns across:

  • X
  • TikTok
  • Reddit
  • YouTube
  • multi-channel ecosystems

• Proven success generating:

  • qualified leads
  • measurable pipeline
  • revenue growth

• Deep understanding of:

  • PPC
  • audience segmentation
  • funnel optimization
  • attribution
  • conversion tracking

• Strong experience with:

  • GA4
  • Google Tag Manager
  • performance reporting

• Strong copywriting and messaging skills focused on conversion

• Ability to independently:

  • launch
  • optimize
  • scale campaigns

⭐ Preferred Qualifications

• Experience with:

  • organic social growth
  • content-led acquisition
  • inbound marketing

• Familiarity with:

  • HubSpot
  • Salesforce
  • Marketo

• Experience managing:

  • multiple accounts
  • high ad spend budgets

• Canva or Adobe Creative Suite experience

• Google Ads / Meta certifications

🧠 What Makes You a Strong Fit

• You are highly execution-oriented
• You think in experiments, not assumptions
• You combine creativity with analytical thinking
• You understand both paid and organic growth loops
• You care about performance outcomes — not vanity metrics
• You move quickly, test aggressively, and iterate constantly
• You thrive in fast-moving environments where ownership matters

📅 What a Typical Day Looks Like

• Review paid and organic performance dashboards
• Launch new campaigns and creative tests
• Optimize targeting, budgets, bids, and messaging
• Analyze funnel performance and conversion bottlenecks
• Collaborate on new creatives and landing page ideas
• Test organic hooks before scaling paid distribution
• Build reports and provide growth recommendations

In short:

You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.

📊 Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Pipeline & revenue contribution
• Organic engagement & inbound growth
• Budget efficiency & scaling performance

🌟 Why This Role Stands Out

• Ownership across both paid and organic growth
• Multi-platform growth experimentation
• High-impact role directly tied to revenue growth
• Opportunity to scale campaigns aggressively
• Exposure to full-funnel growth strategy
• Fast-moving, execution-focused environment
• Strong autonomy and creative ownership

🧪 Interview Process

• Application Review
• Initial Interview (growth strategy + channel experience)
• Technical Interview (campaign deep dive + live scenarios)
• Final Interview

👉 Apply Now

If you:

• love performance marketing,
• understand paid + organic acquisition deeply,
• enjoy experimentation and scaling,
• and thrive on measurable growth outcomes,

this role is a strong fit for you.