Inbound Marketing Manager

Job Description

Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.

This is not a cold outreach role.

Your focus will be:

• Creating high-performing LinkedIn content
• Driving meaningful audience engagement
• Turning conversations into qualified pipeline
• Building repeatable inbound growth systems

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

• Create and manage high-performing:

  • LinkedIn posts
  • Carousels
  • Hooks
  • Content campaigns

• Develop content angles that attract:

  • Founders
  • Decision-makers
  • High-intent B2B buyers

• Continuously test and optimize content based on:

  • Reach
  • Engagement
  • Conversations
  • Pipeline impact

• Build content strategies designed to generate inbound demand

Content → Conversation → Pipeline

• Turn:

  • Likes
  • Comments
  • Profile views
  • Inbound engagement

  into meaningful conversations

• Initiate natural, value-driven DMs based on user intent

• Qualify prospects and move them into the sales pipeline

• Build repeatable inbound workflows that generate qualified opportunities

Audience Engagement & Lead Nurturing

• Engage consistently with prospects through:

  • Comments
  • DMs
  • Ongoing conversations

• Build long-term relationships with leads and decision-makers

• Nurture inbound prospects through:

  • Thoughtful follow-ups
  • Educational content
  • Strategic messaging

• Maintain a non-salesy, trust-driven communication style

Funnel & Conversion Optimization

• Build simple inbound funnels: Content → Engagement → Conversation → Call

• Develop:

  • Lead magnets
  • Nurture flows
  • Conversion paths

• Optimize conversion rates across each funnel stage

• Improve content performance using data-driven insights

Sales & Founder Collaboration

• Work closely with the founder to improve lead quality and conversion

• Share insights regarding:

  • Audience behavior
  • Objections
  • Messaging
  • Content performance

• Optionally support early-stage sales conversations where needed

Required Experience & Skills

• 2+ years of experience in:

  • Inbound marketing
  • Content-led lead generation
  • Organic B2B growth

• Strong experience growing and managing LinkedIn content

• Proven ability to generate:

  • Inbound leads
  • Booked calls
  • Pipeline through content

• Excellent copywriting and messaging skills

• Strong understanding of B2B sales cycles and buyer psychology

• Ability to connect content performance directly to business outcomes

What Makes You a Great Fit

• You know how to turn content into pipeline — not just engagement

• You understand inbound marketing systems and buyer journeys

• You think in:

  • Funnels
  • Conversion paths
  • Lead quality

• You are both:

  • Creative with content
  • Analytical with performance

• You take ownership of:

  • Leads
  • Conversations
  • Pipeline growth

• You understand how to build trust-based relationships through content

Ideal Experience

• Personal brand growth experience on LinkedIn

• Experience generating inbound pipeline for:

  • B2B agencies
  • SaaS companies
  • Consulting firms
  • Service businesses

• Familiarity with:

  • LinkedIn analytics
  • CRM systems
  • Content performance tracking

• Experience using AI tools such as:

  • ChatGPT
  • Claude

  for:

  • Ideation
  • Research
  • Content optimization

What a Typical Day Looks Like

Your day may include:

• Writing and scheduling LinkedIn content
• Reviewing engagement and content performance metrics
• Responding to comments and engaging with prospects
• Starting conversations through thoughtful DMs
• Qualifying inbound opportunities and routing leads
• Building or refining inbound funnels
• Collaborating with the founder on messaging and pipeline quality
• Testing new hooks, content angles, and lead-generation ideas

In short:

You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.

Key Metrics for Success (KPIs)

• Qualified inbound leads generated
• Conversations started from content engagement
• Pipeline contribution and booked calls
• LinkedIn content performance and engagement quality
• Funnel conversion rates
• Audience growth and relationship quality

Why This Role Stands Out

• Direct ownership over inbound pipeline generation
• High-impact role tied directly to business growth
• Work closely with the founder on strategy and execution
• Creative freedom with measurable performance ownership
• Opportunity to build scalable inbound systems from the ground up
• Remote flexibility with strong long-term growth potential

Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

Apply Now

If you:

• Know how to generate pipeline through content
• Understand LinkedIn-driven B2B growth
• Enjoy turning engagement into real business opportunities

We’d love to hear from you.