Job Description
Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content.
This is not a traditional content role.
Your job is simple:
Turn content → conversations → pipeline.
You will:
- Create high-performing LinkedIn content
- Convert engagement into real conversations
- Drive qualified leads into the pipeline
You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities.
What You’ll Own
Content-Driven Lead Generation (Primary Focus)
Create high-performing LinkedIn content, including:
- Posts
- Hooks
- Carousels
Identify content angles that attract high-intent B2B buyers
Test and optimize content based on performance
Content → Conversation → Pipeline
Turn engagement into real conversations through:
- Likes
- Comments
- Profile views
Initiate natural, non-salesy DMs
Qualify prospects and move them into the pipeline
Audience Engagement & Lead Nurturing
- Engage daily through comments and DMs
- Build relationships, not just send messages
- Follow up consistently with value-driven interactions
Funnel & Conversion Optimization
Build simple inbound funnels:
- Content → Engagement → Conversation → Call
Improve conversion rates at every stage
Create:
- Lead magnets
- Nurture flows
Supporting Sales (Nice-to-Have)
Share insights with the founder on:
- Messaging
- Objections
- Audience behavior
Help improve conversion quality
What Makes You a Strong Fit
You know how to turn content into pipeline, not just likes
You’ve personally generated:
- Leads
- Conversations
- Booked calls
You think in funnels and systems, not just posting
You’re both:
- Creative with content
- Analytical with performance
You take ownership of outcomes
Requirements
Must-Have
2+ years of experience in:
- B2B inbound marketing
- Content-led growth
Strong experience with LinkedIn content
Proven ability to:
- Generate inbound leads
- Drive conversations
Excellent copywriting skills
Understanding of B2B sales cycles (2–3 months)
Nice to Have
Experience building personal brands
Familiarity with tools such as:
- HubSpot
- Apollo
Experience with:
- Lead magnets
- Content funnels
Exposure to SaaS or B2B services
What a Typical Day Looks Like
- Write and publish LinkedIn content
- Engage with the audience through comments and DMs
- Start conversations with high-intent prospects
- Follow up and nurture leads
- Track performance and optimize content
- Collaborate with the founder on pipeline quality
In short: You turn attention into conversations—and conversations into revenue pipeline.
Key Metrics (KPIs)
Number of inbound conversations generated
Qualified leads added to the pipeline
Conversion rates:
- Content → Conversation
- Conversation → Call
Engagement quality (not vanity metrics)
Consistency of content output
Why This Role Stands Out
Direct impact on revenue, not just marketing metrics
High ownership over inbound pipeline generation
Work directly with the founder in a fast feedback environment
No corporate layers or slow approval processes
Opportunity to grow into:
- Head of Growth
- Demand Generation Lead
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you’ve successfully generated pipeline from content and understand how to turn audience → relationships → revenue, this is a high-impact opportunity to own inbound growth and drive measurable business results.
