Job Description
Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM – Remote, U.S. Hours)
About the Role
We’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems.
This is a hands-on, execution-focused role where you’ll own:
- Marketing automation workflows
- Lead scoring & segmentation
- Email campaign performance
- CRM alignment with sales
If you’re strong in HubSpot, Marketo, Pardot, or ActiveCampaign and enjoy improving systems that directly drive pipeline and revenue, this role is for you.
What You’ll Own
Marketing Automation & Workflows
Build and optimize:
- Nurture sequences
- Drip campaigns
- Triggered workflows
Design and implement lead scoring models
Test and troubleshoot workflow logic to ensure flawless execution
Email Marketing & Campaign Execution
Build and launch campaigns using:
- HubSpot
- Marketo
- Pardot / Account Engagement
- ActiveCampaign / Klaviyo
A/B test:
- Subject lines
- Copy
- CTAs
Ensure emails are:
- Responsive
- On-brand
- Conversion-focused
CRM & Sales Alignment
Sync automation platforms with:
- Salesforce
- HubSpot CRM
- Zoho
Ensure clean lead routing and fast handoffs
Track campaign → pipeline → revenue attribution
Work closely with sales to improve lead quality
Data Management & Segmentation
Maintain clean, organized marketing databases
Remove duplicates and inactive contacts
Build advanced segments based on:
- Behavior
- Industry
- Persona
- Lifecycle stage
Ensure compliance with:
- GDPR
- CAN-SPAM
- CCPA
Analytics & Reporting
Track key metrics:
- Open rate
- CTR
- Conversions
- Revenue impact
Build dashboards in:
- HubSpot / Marketo
- Power BI / Tableau
Turn data into clear, actionable insights
Optimization & Growth
- Continuously improve campaign performance
- Test new workflows, targeting, and messaging
- Stay updated on automation tools and best practices
- Recommend system improvements to increase ROI
Requirements
2+ years experience with:
- Marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign)
Hands-on experience with:
- Workflow building
- Lead scoring
- Email campaigns
Strong skills in:
- Excel / Google Sheets (segmentation, reporting)
Understanding of:
- Email deliverability
- Data privacy & compliance
Detail-oriented with strong execution discipline
Comfortable working remote in U.S. business hours
Nice to Have
Certifications in:
- HubSpot / Marketo / Pardot
Experience with:
- Multi-touch attribution
- SaaS / B2B / E-commerce environments
Familiarity with:
- Zapier, APIs, integrations
Experience aligning marketing automation with sales pipeline goals
Tools & Tech
- HubSpot / Marketo / Pardot / ActiveCampaign
- Salesforce / HubSpot CRM / Zoho
- Excel / Google Sheets
- Power BI / Tableau
- Zapier / API integrations
Why Join
- Own a critical function that directly impacts revenue growth
- Work across marketing + sales systems
- Build scalable automation infrastructure
- Opportunity to grow into Marketing Ops / Growth roles
- Fully remote role with structured workflows
What Success Looks Like
- High-performing automated campaigns
- Clean, well-segmented marketing database
- Strong lead-to-opportunity conversion rates
- Reliable attribution from campaign → revenue
- Consistent pipeline contribution from automation
Apply Now
If you’re a Marketing Automation Specialist who thrives on systems, data, and performance optimization, we’d love to hear from you.
Apply now and help build scalable, revenue-driving marketing automation systems.
