Job Description
Outbound Marketing Specialist
Type: Full-Time Remote | Working Hours: U.S. Business Hours (EST)
About This Opportunity:
Join a growing business as their Outbound Marketing Specialist and take ownership of building outbound systems that generate real B2B pipeline opportunities.
This is a hands-on, execution-focused role for someone who understands outbound prospecting, LinkedIn engagement, cold outreach, and high-ticket B2B lead generation. You’ll be responsible for identifying the right prospects, creating compelling outreach campaigns, and turning conversations into qualified sales opportunities.
We’re looking for someone proactive, organized, data-driven, and highly comfortable owning outbound execution from research and messaging to engagement and optimization.
If you enjoy outbound marketing, prospecting, LinkedIn outreach, copywriting, pipeline generation, and performance optimization — this role is for you.
What You’ll Do:
• Build and execute outbound marketing campaigns targeting high-ticket B2B prospects
• Develop scalable outbound prospecting systems and outreach playbooks
• Research and build targeted lead lists using Sales Navigator, Apollo, Clay, ZoomInfo, or similar tools
• Identify ideal customer profiles (ICPs) and segment prospects strategically
• Execute multi-channel outreach campaigns across LinkedIn, email, and cold outreach channels
• Write personalized outreach messaging designed to generate qualified conversations
• Create LinkedIn content and thought leadership posts to support outbound engagement
• Engage with prospects and build relationships through consistent follow-up
• Monitor response rates, engagement metrics, and outreach performance
• Optimize targeting, messaging, and campaign structure based on performance data
• Build lead magnets and outbound content assets to improve conversion rates
• Maintain organized prospect databases, campaign trackers, and outreach systems
• Collaborate with leadership and sales teams to improve outbound strategy and pipeline generation
What You Bring:
• 2+ years experience in B2B outbound marketing, lead generation, SDR, or outbound prospecting roles
• Strong experience with LinkedIn outreach and B2B prospect engagement
• Hands-on experience using tools such as Sales Navigator, Apollo, Clay, ZoomInfo, or similar platforms
• Strong copywriting ability for outbound messaging, email campaigns, and LinkedIn outreach
• Experience building and managing multi-channel outbound campaigns
• Strong understanding of B2B buyer psychology and high-ticket sales cycles
• Analytical mindset with ability to track, measure, and optimize campaign performance
• Excellent written and spoken English communication skills
• Highly organized, proactive, and execution-focused approach to work
• Comfortable working independently in remote environments
Nice to Have:
• Experience working with high-ticket B2B service businesses or agencies
• Familiarity with CRM systems and outbound automation tools
• Experience supporting pipeline generation and appointment setting
• Experience creating lead magnets or outbound content assets
• Background in startup or fast-growing business environments
Key Success Metrics:
• Number of qualified conversations and meetings generated
• Outreach response and engagement rates
• Pipeline opportunities created from outbound campaigns
• Prospect targeting accuracy and lead quality
• Effectiveness of outreach messaging and personalization
• Consistent outbound execution and campaign optimization
Why You’ll Love This Role:
• High-ownership role with direct impact on business growth and pipeline generation
• Opportunity to build and optimize outbound systems from the ground up
• Fully remote flexibility with strong autonomy and execution ownership
• Work closely with leadership on growth and lead generation initiatives
• Exposure to outbound strategy, LinkedIn marketing, copywriting, and pipeline development
• Long-term growth opportunity within outbound marketing and business development
Ready to generate pipeline through outbound marketing and high-converting outreach? Apply now with examples of campaigns, prospecting systems, or outreach strategies you’ve built or managed.
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