Job Description
Performance Marketing Manager – Remote | Google Ads, Meta, LinkedIn & Paid Media Growth
Employment Type: Full-Time, Remote
Working Hours: U.S. Time Zones
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.
This is not a “set it and forget it” marketing role.
You’ll be directly responsible for:
- Lead generation
- Paid media performance
- Funnel optimization
- Budget efficiency
- Revenue growth
You’ll manage campaigns across:
- Google Ads
- Meta (Facebook & Instagram)
- LinkedIn Ads
- X (Twitter)
- TikTok
- Emerging paid acquisition channels
If you think in funnels, obsess over metrics, and constantly test new growth opportunities, this role is built for you.
What You’ll Own
Paid Media Strategy & Campaign Execution
Build and manage paid campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- X (Twitter)
- Reddit Ads
- TikTok Ads
Design full-funnel B2B lead generation strategies
Launch campaigns from scratch, including:
- Campaign structure
- Audience targeting
- Conversion tracking
- Creative direction
- Optimization workflows
Write and test high-converting ad copy
Align messaging across:
- Paid media
- Organic marketing
- Content funnels
- Landing pages
Optimization & Scaling
Monitor campaigns daily and make proactive optimizations
Improve:
- CTR
- CPC
- CPL
- CPA
- ROAS
- Conversion rates
Run structured A/B tests across:
- Creatives
- Headlines
- Audiences
- Bidding strategies
- Landing pages
Identify scalable acquisition opportunities while maintaining profitability
Stay ahead of:
- Algorithm changes
- Attribution updates
- Privacy shifts
- Platform best practices
Analytics, Attribution & Reporting
Track campaign performance using:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Platform dashboards
Audit and troubleshoot:
- Pixel setups
- Event tracking
- Attribution flows
- UTM structures
Build performance reports focused on:
- Insights
- Trends
- Recommendations
- Revenue impact
Translate campaign data into actionable growth decisions
Funnel & Conversion Optimization
- Analyze funnel drop-offs and conversion bottlenecks
- Improve landing page performance and user flow efficiency
- Support retargeting and audience segmentation strategies
- Optimize campaigns for both lead quality and cost efficiency
Cross-Team Collaboration
Work closely with:
- Marketing
- Sales
- Content teams
- Designers
Provide creative and messaging feedback based on performance data
Contribute to broader:
- Growth marketing
- Lifecycle marketing
- Revenue generation initiatives
What Success Looks Like
- Reduced CPL and CPA over time
- Improved ROAS and campaign efficiency
- Consistent pipeline and lead growth
- Strong attribution accuracy and reporting clarity
- Successful campaign scaling across platforms
- Fast testing and optimization cycles
What Makes You a Strong Fit
- Highly analytical and performance-driven
- Comfortable owning campaign strategy and execution end-to-end
- Strong understanding of B2B marketing funnels
- Obsessed with testing, iteration, and optimization
- Able to balance creative thinking with data-driven decisions
- Strong communicator who can explain performance insights clearly
Requirements (Must-Have)
Experience
3+ years of hands-on paid media management experience
Proven success managing campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
Strong B2B lead generation background with measurable results
Core Skills
Deep understanding of:
- PPC strategy
- Audience segmentation
- Retargeting
- Funnel optimization
- Attribution models
Advanced experience with:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion tracking setups
Ability to independently:
- Build campaigns
- Launch tracking
- Optimize performance
- Report on results
Strong ad copywriting and testing skills
Nice to Have
Experience with:
- HubSpot
- Salesforce
- Marketo
Experience managing:
- Multiple client accounts
- Large advertising budgets
- Complex campaign portfolios
Google Ads or Meta certifications
Familiarity with:
- Canva
- Adobe Creative Suite
- Funnel optimization tools
What a Typical Day Looks Like
- Review campaign dashboards and performance trends
- Optimize bids, budgets, audiences, and creatives
- Launch new ad campaigns and experiments
- Audit conversion tracking and attribution flows
- Collaborate with content and design teams
- Analyze funnel performance and identify growth opportunities
- Build reports and present actionable recommendations
In short: you drive profitable growth through structured testing, optimization, and performance-focused paid acquisition strategies.
Key Metrics (KPIs)
- Click-Through Rate (CTR)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Lead and revenue growth
- Budget efficiency and scalability
Performance is measurable. So is success.
Why This Role Stands Out
True ownership of paid acquisition performance
Opportunity to scale campaigns across multiple platforms
High-impact growth marketing environment
Strong focus on testing, optimization, and measurable outcomes
Growth opportunities into:
- Growth Marketing Lead
- Head of Paid Media
- Demand Generation Manager
- VP of Growth
Interview Process
- Application Review
- Initial Interview
- Technical Interview (Campaign & Strategy Deep Dive)
- Final Interview with Leadership
- Offer & Background Verification
Apply Now
If you:
- Love performance marketing and paid acquisition
- Think in funnels, attribution, and conversion rates
- Enjoy testing and scaling campaigns
- Want ownership over measurable growth results
This is a strong opportunity to join a fast-moving, performance-driven marketing environment.
