Performance Marketing Manager

Job Description

Performance Marketing Manager (Google Ads, Meta, LinkedIn, Paid Media)

Location: Remote

Job Type: Full-Time

Working Hours: U.S. Time Zones

About the Role

We’re hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.

This is a hands-on, execution-focused role where you will directly impact:

• Lead generation
• Paid media performance
• Funnel optimization
• Budget efficiency
• Revenue growth

You will manage campaigns across:

• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• X (Twitter), Reddit, TikTok
• Emerging paid acquisition channels

If you think in funnels, optimize for performance metrics, and continuously test for growth, this role is for you.

Key Responsibilities

Paid Media Strategy & Campaign Execution

• Build, launch, and manage campaigns across:

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok, Reddit, X (Twitter)

• Develop full-funnel B2B lead generation strategies.

• Own campaign setup including:

  • Account structure
  • Audience targeting
  • Conversion tracking
  • Creative direction

• Write and test high-converting ad copy and creatives.

• Align messaging across:

  • Paid media
  • Landing pages
  • Content funnels

Optimization & Scaling

• Monitor campaign performance daily and optimize proactively.

• Improve key metrics:

  • CTR
  • CPC
  • CPL
  • CPA
  • ROAS
  • Conversion rates

• Run structured A/B tests across:

  • Ad creatives
  • Headlines
  • Audiences
  • Bidding strategies
  • Landing pages

• Identify and scale profitable acquisition channels.

• Stay updated on:

  • Platform algorithm changes
  • Attribution updates
  • Privacy regulations

Analytics, Attribution & Reporting

• Track performance using:

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Platform dashboards

• Audit and troubleshoot:

  • Pixel setups
  • Conversion tracking
  • Attribution models
  • UTM structures

• Build reports focused on:

  • Insights
  • Trends
  • Optimization recommendations
  • Revenue impact

• Translate data into actionable growth strategies.

Funnel & Conversion Optimization

• Analyze funnel drop-offs and user behavior.
• Improve landing page conversion rates and UX.
• Optimize retargeting and audience segmentation strategies.
• Focus on both lead quality and acquisition efficiency.

Cross-Functional Collaboration

• Partner with:

  • Marketing
  • Sales
  • Content teams
  • Designers

• Provide creative and messaging feedback based on performance data.

• Contribute to broader:

  • Growth marketing
  • Demand generation
  • Revenue initiatives

Requirements

Must-Have

• 3+ years of hands-on experience in performance marketing or paid media.

• Proven experience managing:

  • Google Ads
  • Meta Ads
  • LinkedIn Ads

• Strong background in B2B lead generation.

• Deep understanding of:

  • PPC strategy
  • Audience targeting
  • Retargeting
  • Funnel optimization
  • Attribution models

• Advanced experience with:

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Conversion tracking setup

• Ability to independently:

  • Build campaigns
  • Launch tracking
  • Optimize performance
  • Report results

• Strong ad copywriting and testing skills.

Nice to Have

• Experience with:

  • HubSpot
  • Salesforce
  • Marketo

• Experience managing:

  • Multiple accounts
  • Large advertising budgets

• Certifications in:

  • Google Ads
  • Meta Ads

• Familiarity with:

  • Canva
  • Adobe Creative Suite
  • CRO tools

What Success Looks Like

• Reduced cost per lead (CPL) and cost per acquisition (CPA).
• Improved ROAS and campaign efficiency.
• Consistent pipeline and lead growth.
• Strong attribution accuracy and reporting clarity.
• Scalable campaigns across multiple channels.
• Fast testing and iteration cycles.

Key Metrics (KPIs)

• Click-Through Rate (CTR)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Lead and revenue growth
• Budget efficiency

Why Join Us?

• Full ownership of paid acquisition strategy and performance.

• Opportunity to scale campaigns across multiple platforms.

• High-impact, performance-driven marketing environment.

• Strong focus on testing, experimentation, and measurable growth.

• Career growth into:

  • Growth Marketing Lead
  • Head of Paid Media
  • Demand Generation Manager
  • VP of Growth

Interview Process

1. Application Review
2. Initial Interview
3. Technical Interview (Campaign & Strategy Deep Dive)
4. Final Interview with Leadership
5. Offer & Background Verification

Apply Now

If you enjoy performance marketing, scaling paid campaigns, and driving measurable revenue growth through data and experimentation, we’d love to hear from you.