Performance Marketing Specialist

Job Description

🚀 Performance Marketing Specialist (Google Ads, Meta Ads, LinkedIn Ads, Paid Media)

Full-Time | Remote | U.S. Time Zone

💥 About the Role

We’re hiring a data-driven Performance Marketing Specialist to build, manage, and optimize high-performing paid media campaigns across multiple digital platforms.

This role is focused on:

✅ Lead generation

✅ Paid advertising optimization

✅ ROAS growth

✅ Conversion tracking

✅ Funnel performance

✅ Scalable campaign execution

You’ll manage campaigns across:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Other paid acquisition channels

This is a hands-on execution role — not strategy-only.

If you:

• love analyzing performance data,
• enjoy scaling campaigns profitably,
• and thrive on testing and optimization,

this role is a strong fit.

🔥 What You’ll Own

Paid Media Campaign Management

• Build, launch, and manage campaigns across:

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • YouTube Ads
  • Display & retargeting platforms

• Develop campaigns for:

  • lead generation
  • sales/conversions
  • brand awareness
  • remarketing

• Manage:

  • campaign structure
  • targeting
  • bidding strategies
  • audience segmentation
  • budget allocation

Campaign Optimization & Scaling

• Monitor campaigns daily and make real-time performance adjustments

• Optimize:

  • CPC
  • CPL
  • CPA
  • CTR
  • ROAS

• Continuously improve:

  • audience targeting
  • ad relevance
  • conversion performance

• Scale winning campaigns while maintaining profitability

• Identify underperforming campaigns and troubleshoot issues proactively

Creative Testing & Funnel Optimization

• Run ongoing A/B testing on:

  • ad copy
  • headlines
  • creatives
  • landing pages
  • CTAs

• Collaborate with creative and content teams to develop high-performing assets

• Provide data-backed recommendations to improve:

  • messaging
  • creative direction
  • conversion rates

Tracking, Analytics & Attribution

• Implement and maintain:

  • Google Analytics (GA4)
  • Google Tag Manager
  • Meta Pixel
  • conversion tracking
  • attribution setups

• Ensure accurate tracking across:

  • paid campaigns
  • landing pages
  • funnels

• Analyze:

  • user behavior
  • funnel drop-offs
  • conversion paths

• Use insights to improve campaign strategy and ROI

Reporting & Performance Insights

• Prepare:

  • weekly performance reports
  • campaign summaries
  • optimization recommendations

• Track and report on:

  • CTR
  • CPC
  • CPA
  • CPL
  • ROAS
  • conversion rates

• Present actionable insights and scaling opportunities to leadership

Cross-Functional Collaboration

• Work closely with:

  • marketing teams
  • content teams
  • designers
  • sales teams

• Align paid media strategy with broader business goals

• Support integrated campaigns combining:

  • paid media
  • SEO
  • email marketing
  • organic content

✅ Required Experience & Skills

• 3+ years of hands-on paid media experience

• Strong experience with:

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Ads

• Proven ability to:

  • scale campaigns profitably
  • reduce CPA
  • improve ROAS

• Strong understanding of:

  • PPC
  • attribution models
  • conversion tracking
  • funnel optimization

• Experience using:

  • Google Analytics (GA4)
  • Google Tag Manager
  • reporting dashboards

• Excellent analytical and communication skills

⭐ Ideal Experience

• Experience with:

  • lead generation campaigns
  • e-commerce campaigns
  • retargeting funnels

• Familiarity with:

  • HubSpot
  • Salesforce
  • Marketo
  • automation workflows

• Experience managing:

  • multiple ad accounts
  • client portfolios
  • high monthly ad spend

• Google Ads & Meta certifications preferred

🧠 What Makes You a Great Fit

• You combine analytical thinking with creative execution
• You enjoy testing, experimenting, and improving performance
• You care deeply about ROI and measurable outcomes
• You proactively identify opportunities and performance gaps
• You thrive in fast-paced marketing environments

📅 What a Typical Day Looks Like

• Review campaign dashboards and performance metrics

• Launch and optimize paid advertising campaigns

• Adjust:

  • bids
  • budgets
  • audiences
  • creatives

• Analyze funnel and conversion performance

• Collaborate with creative teams on new ad concepts

• Troubleshoot tracking or attribution issues

• Prepare performance updates and optimization recommendations

In short:

You drive scalable growth through data-backed paid media execution and continuous optimization.

📊 Key Success Metrics (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead & Revenue Growth
• Budget Efficiency & Scaling Performance

🌟 Why This Role Stands Out

• Direct impact on business growth and revenue
• Opportunity to manage large-scale paid campaigns
• Work across multiple modern advertising platforms
• Strong ownership and autonomy in campaign management
• Remote flexibility with growth-focused marketing teams
• Opportunity to expand into senior growth or paid media leadership roles

🧪 Interview Process

• Application Review
• Initial Interview
• Technical Interview & Campaign Discussion
• Final Interview with Leadership

👉 Apply Now

If you:

• love performance marketing,
• enjoy optimizing campaigns daily,
• and know how to scale paid media profitably,

this role is a strong fit for you.