Performance Marketing Specialist

Job Description

Performance Marketing Specialist (Google Ads, Meta Ads, LinkedIn Ads) – Remote | U.S. Time Zones

Position Type: Full-Time, Remote

Working Hours: U.S. Time Zones

About the Role

We’re hiring a data-driven Performance Marketing Specialist to build, manage, and optimize high-performing paid media campaigns across multiple digital advertising platforms.

This role is focused on:

• Lead generation
• Paid media optimization
• ROAS growth
• Conversion tracking
• Funnel performance
• Scalable campaign execution

You will manage campaigns across:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube and display platforms
• Retargeting and paid acquisition channels

This is a hands-on execution role — not strategy-only.

If you:

• Love analyzing campaign performance
• Enjoy scaling paid media profitably
• Thrive on testing and optimization

This role is a strong fit.

What You’ll Own

Paid Media Campaign Management

• Build, launch, and manage campaigns across:

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • YouTube Ads
  • Display and retargeting platforms

• Develop campaigns focused on:

  • Lead generation
  • Sales and conversions
  • Brand awareness
  • Remarketing

• Manage:

  • Campaign structure
  • Audience targeting
  • Budget allocation
  • Bid strategies
  • Audience segmentation

Campaign Optimization & Scaling

• Monitor campaigns daily and make performance adjustments in real time

• Optimize:

  • CPC
  • CPL
  • CPA
  • CTR
  • ROAS

• Improve:

  • Audience targeting
  • Ad relevance
  • Funnel performance
  • Conversion rates

• Scale winning campaigns while maintaining efficiency and profitability

• Identify and troubleshoot underperforming campaigns proactively

Creative Testing & Funnel Optimization

• Run structured A/B tests on:

  • Headlines
  • Ad copy
  • Creatives
  • Landing pages
  • CTAs

• Collaborate with creative and content teams on high-performing assets

• Provide data-backed recommendations to improve:

  • Messaging
  • Creative direction
  • Conversion rates

Tracking, Analytics & Attribution

• Implement and maintain:

  • Google Analytics (GA4)
  • Google Tag Manager
  • Meta Pixel
  • Conversion tracking systems
  • Attribution setups

• Ensure accurate tracking across:

  • Paid campaigns
  • Funnels
  • Landing pages

• Analyze:

  • User behavior
  • Funnel drop-offs
  • Conversion paths

• Use insights to improve ROI and campaign efficiency

Reporting & Performance Insights

• Prepare:

  • Weekly performance reports
  • Campaign summaries
  • Optimization recommendations

• Track and report on:

  • CTR
  • CPC
  • CPL
  • CPA
  • ROAS
  • Conversion rates

• Present actionable insights and scaling opportunities to leadership

Cross-Functional Collaboration

• Work closely with:

  • Marketing teams
  • Designers
  • Content teams
  • Sales teams

• Align paid media efforts with business and revenue goals

• Support integrated campaigns combining:

  • Paid media
  • SEO
  • Email marketing
  • Organic content

What Makes You a Strong Fit

• You combine analytical thinking with creative execution
• You enjoy testing, experimenting, and improving campaign performance
• You care deeply about ROI and measurable outcomes
• You proactively identify opportunities and performance gaps
• You thrive in fast-paced marketing environments

Required Experience & Skills

• 3+ years of hands-on paid media experience

• Strong experience with:

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Ads

• Proven ability to:

  • Scale campaigns profitably
  • Reduce CPA
  • Improve ROAS

• Strong understanding of:

  • PPC
  • Attribution models
  • Conversion tracking
  • Funnel optimization

• Experience with:

  • Google Analytics (GA4)
  • Google Tag Manager
  • Reporting dashboards

• Strong analytical and communication skills

Ideal Experience

• Experience with:

  • Lead generation campaigns
  • E-commerce campaigns
  • Retargeting funnels

• Familiarity with:

  • HubSpot
  • Salesforce
  • Marketo
  • Marketing automation workflows

• Experience managing:

  • Multiple ad accounts
  • Client portfolios
  • Large monthly ad spend

• Google Ads and Meta certifications preferred

What a Typical Day Looks Like

• Review campaign dashboards and performance metrics

• Launch and optimize paid advertising campaigns

• Adjust:

  • Budgets
  • Bids
  • Audiences
  • Creatives

• Analyze funnel and conversion performance

• Collaborate with creative teams on new ad concepts

• Troubleshoot tracking and attribution issues

• Prepare performance insights and optimization recommendations

In short:

You drive scalable growth through data-backed paid media execution, testing, and continuous optimization.

Key Metrics for Success (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead and revenue growth
• Budget efficiency and campaign scalability

Why This Role Stands Out

• Direct impact on revenue and business growth
• Opportunity to manage large-scale paid campaigns
• Exposure to multiple advertising platforms and funnels
• Strong ownership and autonomy in campaign management
• Remote flexibility with growth-focused marketing teams
• Opportunity to grow into senior growth or paid media leadership roles

Interview Process

• Application Review
• Initial Interview
• Technical Interview & Campaign Discussion
• Final Interview with Leadership

Apply Now

If you:

• Love performance marketing
• Enjoy optimizing campaigns daily
• Know how to scale paid media profitably

This role is a strong fit for marketers who combine analytical thinking, experimentation, and hands-on execution to drive measurable growth.