Senior Creative Strategist - Paid Social

Job Description

🚀 Senior Creative Strategist – Paid Social (Meta Ads)

Full-Time Remote | EST Hours

💼 About the Role

We’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts.

This is not a traditional media buyer role focused only on dashboards and bid adjustments.

Your biggest strength should be your ability to:

• create winning ad concepts,
• develop strong hooks and messaging,
• direct UGC and storytelling,
• and turn creative ideas into profitable ad campaigns.

You will own campaigns from:

idea → creative strategy → launch → optimization → scale

while being fully accountable for:

• CPL
• CPA
• ROAS
• creative performance
• and growth outcomes.

If you live at the intersection of:

• performance marketing,
• consumer psychology,
• storytelling,
• and paid social creative strategy,

this role is a strong fit.

🔥 What You’ll Own

Meta Ads Campaign Ownership

• Build, launch, manage, and scale:

  • Facebook Ads
  • Instagram Ads

• Manage multiple client accounts simultaneously

• Handle monthly ad budgets ranging from:

  • $10K
  • $50K
  • $250K+

• Optimize campaigns for:

  • lead generation
  • e-commerce
  • customer acquisition
  • ROAS
  • CPA
  • conversion growth

🎨 Creative Strategy (Primary Focus)

This role is creative-first.

You will:

• Develop original ad angles and campaign concepts

• Create:

  • hooks
  • messaging frameworks
  • positioning strategies
  • offer narratives

• Write detailed creative briefs for:

  • video editors
  • graphic designers
  • UGC creators

• Lead UGC direction including:

  • scripting
  • storytelling
  • creator guidance
  • emotional framing

• Shape high-converting paid social narratives from scratch

• Continuously test fresh creative concepts and iterations

📈 Performance Optimization

• Monitor campaign performance daily

• Analyze:

  • CPL
  • CPA
  • CTR
  • ROAS
  • hook rates
  • watch time
  • conversion metrics

• Identify winning creatives and scale them aggressively

• Optimize:

  • audiences
  • creatives
  • offers
  • funnels
  • landing page alignment

• Improve performance through creative iteration — not just media buying

🧠 Creative + Data Feedback Loop

• Use performance data to improve:

  • messaging
  • storytelling
  • offers
  • emotional triggers

• Understand:

  • why ads convert
  • why creatives fail
  • what emotional angles drive performance

• Iterate quickly based on data-backed creative insights

🤝 Collaboration & Leadership

• Work closely with:

  • designers
  • editors
  • creators
  • marketing leadership

• Align campaigns with broader business and revenue goals

• Operate independently with high ownership and accountability

• Drive creative testing culture across campaigns

✅ Must-Have Experience & Skills

• 3+ years running high-level Facebook & Instagram ad campaigns

• Proven experience managing:

  • $10K+/month ad spend
  • preferably $50K–$250K+

• Experience managing multiple client accounts simultaneously

• Strong hands-on creative strategy experience including:

  • ad concepts
  • creative briefs
  • storytelling
  • UGC direction
  • messaging frameworks

• Strong copywriting and hook-writing ability

• Deep understanding of:

  • Meta Ads Manager
  • Facebook Business Suite
  • Pixel tracking
  • attribution
  • conversion optimization

• Ability to create ads that convert — not just manage campaigns

🚨 Important:

Candidates focused only on media buying without strong creative strategy involvement will not be a fit.

⭐ What Separates Top Candidates

• Portfolio of winning Meta ad creatives

• Experience scaling winning creatives rapidly

• Strong understanding of:

  • creative psychology
  • direct response marketing
  • UGC performance
  • conversion flows

• Hands-on experience directing:

  • creators
  • video concepts
  • ad scripting

• Experience with:

  • e-commerce brands
  • lead generation funnels
  • info products
  • SaaS
  • DTC brands

• AI-assisted creative workflow experience:

  • ChatGPT
  • Claude
  • AI scripting
  • AI concept generation

🧠 What Makes You a Strong Fit

• You think creatively first, analytically second
• You understand emotional drivers behind conversions
• You proactively bring new ideas and testing angles
• You move fast without sacrificing creative quality
• You are highly accountable for outcomes
• You thrive in fast-paced growth environments

📅 What a Typical Day Looks Like

• Review ad performance and creative metrics
• Brainstorm and develop new ad angles
• Write creative briefs and hook variations
• Coordinate with editors and designers on ad production
• Launch and optimize Meta campaigns
• Analyze creative winners and losers
• Iterate campaigns based on conversion data
• Test new messaging frameworks and offers

In short:

You drive growth by creating and scaling high-performing paid social creatives that convert consistently.

📊 Key Metrics for Success (KPIs)

• Improved CPL, CPA, and ROAS
• Speed of creative testing and iteration
• Performance of ad creatives across accounts
• Scalable campaign growth
• Creative hit rate and winning ad identification
• Consistent account growth and profitability

🌟 Why This Role Stands Out

• Creative-first paid social role
• High ownership across strategy and execution
• Opportunity to work on large-budget Meta campaigns
• Strong influence on revenue and growth outcomes
• Fast-paced performance marketing environment
• Freedom to test creative ideas aggressively
• Exposure to scaling brands and multi-account growth

🧪 Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Client Interview
• Offer & Background Verification

👉 Apply Now

If you:

• know how to create Meta ads that actually convert,
• understand storytelling and direct-response psychology,
• love testing creative angles,
• and thrive owning performance outcomes,

this role is a strong fit for you.