Job Description
Senior Creative Strategist (Paid Social | Meta Ads) – Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: EST Business Hours
About the Role
We’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts.
This is not a traditional media buyer role focused only on dashboards and bid adjustments.
Your biggest strength should be your ability to:
- Create winning ad concepts
- Develop strong hooks and messaging
- Direct UGC and storytelling
- Turn creative ideas into profitable ad campaigns
You will own campaigns from:
Idea → Creative Strategy → Launch → Optimization → Scale
while being fully accountable for:
- CPL
- CPA
- ROAS
- Creative performance
- Growth outcomes
If you thrive at the intersection of:
- Performance marketing
- Consumer psychology
- Storytelling
- Paid social creative strategy
This role is a strong fit.
What You’ll Own
Meta Ads Campaign Ownership
Build, launch, manage, and scale:
- Facebook Ads
- Instagram Ads
Manage multiple client accounts simultaneously
Handle monthly ad budgets ranging from:
- $10K
- $50K
- $250K+
Optimize campaigns for:
- Lead generation
- E-commerce
- Customer acquisition
- ROAS
- CPA
- Conversion growth
Creative Strategy (Primary Focus)
This is a creative-first role.
You will:
Develop original ad angles and campaign concepts
Create:
- Hooks
- Messaging frameworks
- Positioning strategies
- Offer narratives
Write detailed creative briefs for:
- Video editors
- Graphic designers
- UGC creators
Lead UGC direction including:
- Scripting
- Storytelling
- Creator guidance
- Emotional framing
Shape high-converting paid social narratives from scratch
Continuously test fresh creative concepts and iterations
Performance Optimization
Monitor campaign performance daily
Analyze:
- CPL
- CPA
- CTR
- ROAS
- Hook rates
- Watch time
- Conversion metrics
Identify winning creatives and scale them aggressively
Optimize:
- Audiences
- Creatives
- Offers
- Funnels
- Landing page alignment
Improve performance primarily through creative iteration — not just media buying
Creative + Data Feedback Loop
Use performance data to improve:
- Messaging
- Storytelling
- Offers
- Emotional triggers
Understand:
- Why ads convert
- Why creatives fail
- What psychological angles drive performance
Iterate quickly using data-backed creative insights
Collaboration & Leadership
Work closely with:
- Designers
- Editors
- Creators
- Marketing leadership
Align campaigns with revenue and growth goals
Operate independently with high ownership
Drive a strong creative testing culture across accounts
What Makes You a Strong Fit
- You think creatively first and analytically second
- You understand emotional drivers behind conversions
- You proactively bring new ideas and testing angles
- You move fast without sacrificing quality
- You are highly accountable for outcomes
- You thrive in fast-paced growth environments
Required Experience & Skills
3+ years running high-level Facebook and Instagram ad campaigns
Proven experience managing:
- $10K+/month ad spend
- Preferably $50K–$250K+ budgets
Experience managing multiple client accounts simultaneously
Strong hands-on creative strategy experience including:
- Ad concepts
- Creative briefs
- Storytelling
- UGC direction
- Messaging frameworks
Strong copywriting and hook-writing ability
Deep understanding of:
- Meta Ads Manager
- Facebook Business Suite
- Pixel tracking
- Attribution
- Conversion optimization
Important
Candidates focused only on media buying without strong creative strategy involvement will not be a fit.
What Separates Top Candidates
Portfolio of winning Meta ad creatives
Experience scaling successful creatives quickly
Strong understanding of:
- Direct-response psychology
- UGC performance
- Creative psychology
- Conversion flows
Hands-on experience directing:
- Creators
- Video concepts
- Ad scripting
Experience with:
- E-commerce brands
- Lead generation funnels
- Info products
- SaaS
- DTC brands
AI-assisted creative workflow experience using:
- ChatGPT
- Claude
- AI scripting tools
- AI concept generation
What a Typical Day Looks Like
- Review ad performance and creative metrics
- Brainstorm and develop new ad angles
- Write creative briefs and hook variations
- Coordinate with editors and designers on ad production
- Launch and optimize Meta campaigns
- Analyze creative winners and losers
- Iterate campaigns based on conversion data
- Test new messaging frameworks and offers
In short:
You drive growth by creating and scaling high-performing paid social creatives that consistently convert.
Key Metrics for Success (KPIs)
- Improved CPL, CPA, and ROAS
- Speed of creative testing and iteration
- Performance of ad creatives across accounts
- Scalable campaign growth
- Creative hit rate and winning ad identification
- Consistent account growth and profitability
Why This Role Stands Out
- Creative-first paid social role
- High ownership across strategy and execution
- Opportunity to work on large-budget Meta campaigns
- Strong influence on revenue and growth outcomes
- Fast-paced performance marketing environment
- Freedom to aggressively test creative ideas
- Exposure to scaling brands and multi-account growth
Interview Process
- Initial Phone Screen
- Video Interview with Recruiter
- Client Interview
- Offer & Background Verification
Apply Now
If you:
- Know how to create Meta ads that actually convert
- Understand storytelling and direct-response psychology
- Love testing creative angles
- Thrive owning performance outcomes
This role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable growth.
