Job Description
Senior Media Buyer (Meta Ads Specialist) – Remote | Facebook & Instagram Ads | $10K–$250K Budgets
Location: Remote
Working Hours: EST (U.S. Hours)
Position Type: Full-Time
About the Role
We’re hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid acquisition across Facebook and Instagram.
This is not a campaign setup role.
You will own performance end-to-end — from creative direction to scaling campaigns — across multiple accounts.
If you understand that creative + data = performance, and you’re confident managing serious ad spend, this role is built for you.
About the Company
Our client is a fast-growing, performance-driven marketing agency focused on scaling service-based businesses.
- Remote-first team
- Fast execution environment
- Results over process
- High ownership, high accountability
This is a place for operators who move fast, test aggressively, and care about outcomes.
What You’ll Own
Campaign Ownership & Scaling
Build, launch, and scale campaigns using:
- Meta Ads Manager
Own Facebook & Instagram ads from idea → execution → scale
Manage and optimize key metrics:
- CPL
- CPA
- ROAS
Handle budgets ranging from $10K to $250K+ per month
Creative Strategy (This Is Critical)
Develop high-converting ad angles and concepts
Write ad copy that actually converts
Lead creative production:
- Static ads
- UGC videos
- Video scripts
Use AI tools like ChatGPT for ideation and speed
Brief designers and video editors with clear direction
Testing & Optimization
Continuously test:
- Audiences
- Creatives
- Offers
Identify winning combinations and scale fast
Analyze performance daily and optimize aggressively
Performance Analysis
- Deep-dive into campaign data
- Translate metrics into actionable decisions
- Improve performance consistently across accounts
Cross-Team Collaboration
- Align campaigns with revenue goals
- Work with internal teams on funnel performance
- Own outcomes — not just execution
What Success Looks Like
- Consistent improvement in CPL, CPA, and ROAS
- Fast campaign launches and scaling
- New winning creatives tested regularly
- Measurable revenue growth across accounts
Must-Have Requirements (Non-Negotiable)
3+ years running Facebook/Instagram ads at a high level
Proven experience managing $10K+/month ad spend
Experience managing multiple accounts (5+) simultaneously
Strong expertise in:
- Meta Ads Manager
- Facebook Business Suite
- Pixel tracking & conversion optimization
Ability to analyze data deeply and make decisions fast
Strong copywriting skills (ads that convert, not just sound good)
What Separates Top Candidates
Experience managing $100K–$250K+ monthly budgets
Strong understanding of full-funnel strategy
Hands-on experience with:
- UGC workflows
- Video ad production
Use of AI tools for creative and optimization
Familiarity with:
- GoHighLevel
- Close CRM
What a Typical Day Looks Like
- Review campaign performance across accounts
- Launch new creatives and test variations
- Optimize budgets, targeting, and bids
- Analyze data and identify scaling opportunities
- Brief creative team on new angles
- Align campaigns with revenue goals
In short:
You are responsible for turning ad spend into revenue at scale.
Key Metrics (KPIs)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Creative testing velocity
- Campaign scalability and growth
Interview Process
- Initial Phone Screen
- Video Interview with Recruiter
- Client Interview
- Offer & Background Verification
Apply Now
If you’re a performance-driven Media Buyer who understands how to scale Meta ads using both data and creative, this role gives you full ownership and real impact.
Apply now and own performance, not just campaigns.
