Job Description
Director of Campaign Marketing
Location: Remote (CA or NY preferred)
Status: Full-time, Exempt
THE COMPANY: At PAX Labs, we strive to enhance people’s lives through exceptional cannabis experiences.
Our curated set of pure full-flavor pods and award-winning devices makes enjoying
cannabis simple and safe. For more than a decade, we have created next-generation
devices that deliver enduring quality and wellness benefits through innovations in design
and technology, and remain trusted by millions of consumers nationwide. Our standards
allow for the safest vaporization of cannabis on the market. We are passionate about
increasing well-being and joy through the power of cannabis, and we are committed to
advancing opportunity through supporting social justice, access, and equity in the
industry.
We are incredibly excited about the tremendous growth of the cannabis industry, inspired
every day by how cannabis can change lives, and fortunate for our leading position in the
space. Our culture is focused on putting the consumer first, making an impact together,
and also having fun along the way!
SUMMARY The Director of Campaign Marketing serves as the primary architect of PAX’s go-to-market
campaign strategy — owning the full lifecycle from ideation through execution and
performance analysis. This leader translates brand and business objectives into culturally
resonant, data-driven campaigns that drive awareness, acquisition, and loyalty across
existing and emerging channels. This role reports to the VP of Marketing.
RESPONSIBILITIES
- Lead campaign ideation, planning, and execution for new product launches,
seasonal releases, limited-time offers, and brand collaborations — ensuring all
activity is aligned with commercial and partner objectives.
- Develop clear campaign briefs that define business objectives, target audiences,
messaging hierarchy, and channel requirements
- Maintain a rolling 12-month campaign roadmap that helps the organization plan
and resource effectively
- Champion big, culturally resonant ideas built for multi-channel extension across
OOH, social, digital, retail, and experiential in support of e-commerce, wholesale,
and retail channels
- Own end-to-end execution — coordinating across product, creative, channel,
media, and legal to deliver on time and on budget
- Manage campaign timelines, budgets, and trafficking across paid, owned, and
earned channels
- Act as the connective tissue between product, marketing, and commercial teams to
ensure coherence across all touchpoints
- Conduct post-campaign analysis and translate findings into actionable
improvements for future cycles
- Lead and develop a team of campaign marketers, fostering accountability, creative
rigor, and continuous learning
- Leverage and grow a network of agency partners across creative, media, and
influencer disciplines
- Please note that this job description is not designed to cover or contain a comprehensive
listing of activities, duties, or responsibilities that are required of the employee for this job.
- Duties, responsibilities, and activities may change at any time with or without notice.
QUALIFICATIONS
- 15+ years of marketing experience with a demonstrated focus on campaign
strategy and execution, ideally in a fast-moving consumer brand or agency
Environment
- Proven track record of developing and launching integrated campaigns across
digital, social, OOH, and retail channels
- Strong creative instincts paired with analytical discipline — comfortable evaluating
ideas by both cultural resonance and performance potential
- Deep fluency in paid and owned digital channels, including social, programmatic,
and content
- Experience managing campaign budgets, agency relationships, and cross-functional stakeholders
- New product launch experience required
- Passion for and curiosity about the cannabis industry
- People leadership experience with a track record of developing direct reports
- Bachelor’s degree required; MBA a plus
COMPENSATION
In addition to the benefits above, the salary for this role is $180,000-$200,000, plus the
opportunity to participate in the company equity and bonus programs. This represents
what we believe, in good faith, this role will pay. The final pay will depend on many factors,
including years and depth of experience, level, and location of the employee.
PAX VALUES
Put Consumers First:
- We are here to enhance their lives. We put their needs first in
everything we do. We work together to deliver unique solutions for their benefit.
Build a Community
- We are active and beneficial builders of a global community. We
collaborate together to support sustainability, well-being, and social equity efforts—both
internally and externally—to establish cannabis as a force for good.
- Innovate with Passion - We are passionate about enhancing the cannabis experience by
making it positive, accessible, and intuitive. We set the standards, innovate for consumers, and find the yes as a team.
- Be the Solution and Collaborate - We work as a team to achieve winning outcomes,
knowing we each individually are the solution, but can only succeed together.
- Lead with Humility and Transparency - We stay open and humble in everything we do.
- We value learning from each other, and cultivate transparency in our culture and
Products.
- We will ensure that individuals with disabilities are provided reasonable accommodation
to participate in the job application or interview process, to perform the essential job
functions, and to receive other benefits and privileges of employment. Please contact us
to request accommodation.
