Job Description
About Pendulum
Pendulum® is pioneering a new frontier in human health—one rooted in the microbiome, a system that underpins nearly every function in the body. While the world spends trillions treating symptoms, the microbiome remains one of the most powerful and underutilized levers to improve long-term health.
At Pendulum, we are not simply participating in the probiotics category—we are redefining it. Built by scientists, not marketers, Pendulum was founded by leading experts in microbiome research, DNA sequencing, and metabolic health, with a singular goal: to develop products that deliver real, measurable outcomes.
After more than a decade of rigorous R&D, Pendulum has created a new class of medical probiotics—formulations built on proprietary strains, manufactured through cutting-edge anaerobic technology, and validated through clinical research. Today, Pendulum is the #1 GI doctor-recommended brand of Akkermansia-based probiotics, trusted by over 30,000 healthcare professionals, and backed by institutions like the Mayo Clinic.
Our products are designed to address some of the most pressing health challenges of our time—from metabolic dysfunction and diabetes to gut health, immunity, and beyond—by restoring and strengthening the microbiome at its foundation.
We are building not just a company, but a new category at the intersection of healthcare and consumer wellness—one that delivers the efficacy of pharmaceuticals with the accessibility of consumer products.
If you’re excited by the opportunity to shape the future of health, build a category-defining brand, and bring breakthrough science to millions, we’d love to meet you.
Position Summary:
We are seeking a Director Brand Marketing to expand Pendulum’s reach by building strategic partnerships that unlock new audiences, elevate the brand, and drive meaningful business growth.
This role is responsible for identifying and activating partnerships across consumer brands, healthcare platforms, and lifestyle ecosystems—creating integrated programs that combine compelling brand storytelling with tangible commercial value. These partnerships may take many forms, including co-branded experiences, bundled offerings, content collaborations, and embedded product moments that connect Pendulum to consumers in relevant, trusted contexts.
Rather than relying solely on traditional advertising, this role focuses on showing up through the brands, platforms, and experiences that shape how people live—ensuring Pendulum is not just seen, but experienced. The goal is to build partnerships that feel native, additive, and valuable to both the partner and the consumer.
Success in this role requires the ability to balance creativity with commercial rigor. The right candidate knows how to craft partnerships that feel authentic and culturally relevant—while also delivering measurable outcomes across earned media, customer acquisition, and revenue.
This role plays a critical part in ensuring Pendulum shows up in ways that build trust, credibility, and connection. Through thoughtful partnerships, this leader will help make Pendulum’s science more accessible, more human, and more integrated into everyday life—helping consumers find their rhythm through products that truly work.
What You’ll Do:
Partnership Strategy & Development
Define and lead Pendulum’s brand partnership strategy, identifying priority categories, platforms, and partners aligned with growth objectives; position Pendulum within broader health, wellness, and lifestyle conversations through strategic collaborations
Identify and secure high-impact partnerships across consumer brands, healthcare platforms, retailers, and lifestyle ecosystems
Develop a clear point of view on how Pendulum shows up across different partnership types, including co-branded programs, bundled offerings, and integrated consumer experiences
Continuously evaluate new channels and emerging platforms to reach untapped audiences
Commercial Partnerships & Business Impact
-Structure partnerships that drive measurable business outcomes, including revenue growth, customer acquisition, and organic/ earned media
-Negotiate partnership terms, ensuring alignment on economics, brand positioning, and long-term value creation
-Partner with Growth and Sales teams to integrate partnerships into broader acquisition and conversion strategies
-Maximize visibility and storytelling impact across channels; identify opportunities for partnerships to extend into PR, influencer, and content ecosystems
-Develop scalable partnership models that can be replicated and expanded over time
-Track and optimize performance across all partnerships, ensuring strong return on investment
Operations & Execution
-Oversee execution of partnerships from concept through launch and post-campaign analysis
-Build processes, playbooks, and frameworks to scale the partnerships function
-Manage cross-functional coordination across internal teams and external partners
-Track and report on partnership performance across key metrics
Performance / Metrics of Success
-Expansion into new audiences, platforms, and ecosystems
-Revenue, customer acquisition, earned media generated through partnerships
-Quality and scale of partnership portfolio
Knowledge Requirements:
- 8–12+ years of experience in brand partnerships, business development, or strategic collaborations within CPG, wellness, healthcare, or adjacent industries
- Proven track record of building and scaling partnerships that drive both brand awareness and measurable business results
- Experience structuring and negotiating commercial partnerships with clear ROI accountability
- Ability to identify culturally relevant opportunities and translate them into impactful collaborations
- Experience working cross-functionally across brand, growth, sales, and product teams
- Strong strategic thinking combined with hands-on execution ability
- Excellent relationship-building and negotiation skills
- Entrepreneurial mindset with the ability to build new programs from the ground up
- Passion for building a brand that is both scientifically credible and deeply human
Travel, Physical Demands & Work Environment:
- This role is hybrid, with core work being remote and periodic travel to HQ, team offsites, and brand/industry events & opportunities.
Salary & Benefits
- $200,000 - $248,000
- Medical, Dental, and Vision
- Commuter Benefits
- Life & STD Insurance
- Company match on 401 (k)
- Flexible Time Off (FTO)
- Equity
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
