Job Description
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
A day in the life:
The Senior Paid Advertising Strategist leads performance marketing strategy and execution across complex, high-value accounts, leveraging expert-level channel knowledge and advanced measurement techniques to drive results tied to broader business goals. They own campaign planning, optimizations, reporting, QA, and proactive client communication while navigating challenging conversations with confidence. They provide forward-thinking insights, facilitate strategic discussions, and enhance workflows through AI and the Nova ecosystem. As a senior leader, they mentor junior talent, uphold excellence across deliverables, and deepen cross-channel integration to elevate overall account performance.
Key Responsibilities:
- Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against all client goals.
- Conduct thorough QA to prevent errors that could negatively impact client revenue.
- Ensure accurate budget pacing and advise on budget changes.
- Demonstrate expert-level proficiency in at least two major ad channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat).
- Analyze campaign data and client-specific sources of truth (including MMTs) to develop actionable insights and strategic recommendations.
- Consistent upkeep of client testing roadmaps and project management of next steps
- Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.
- Maintain consistent, high-quality communication with clients and internal teams.
- Lead proactive, strategic conversations around media buying, performance opportunities, and optimization plans.
- Serve as a key strategic leader within the department and account teams, influencing direction and decision-making.
- Complete new business appraisals as needed for the paid advertising product within your division.
- Support the growth of junior talent through coaching, knowledge-sharing, and participation in team ceremonies (scrums, 1:1s, etc.).
- Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
- Leverage AI technologies to enhance workflows, outputs, and business efficiency.
- Utilize and fully integrate Power Digital’s nova ecosystem tools and methodologies within day-to-day responsibilities.
Role Requirements:
4-5 years of digital marketing experience; 3+ years in an agency setting
Minimum 3-4 years of hands-on experience with at least 2+ of the following paid advertising channels
- Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
Other skills required:
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Confident with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
Key Performance Indicators (KPIs)
- Client Book Revenue per Employee: $30k
- Client Retention (bi-annual): 90%
- Team Retention (of DRs if applicable): 95%
Most Important Things (MITs)
- Delivering a top-tier paid advertising product for partners
- Advanced marketing and business strategy acumen
- Serve as a key strategic leader within the department and on the account teams
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
