Job description
At Promethean…
We’re on a mission to transform the way people learn and collaborate around the world. For over 25 years, we’ve been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.
Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives.
As a member of #TeamPromethean, you’ll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you’re passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.
As the Sr. Email Marketing Manager, you will lead the strategy, execution, and optimisation of global email marketing initiatives. Your core mission will be to implement scalable, data-driven campaigns that drive engagement, nurture leads, and support revenue growth across multiple regions, sectors and verticals. You will manage sophisticated marketing automation flows, maintain a global campaign calendar, oversee segmentation strategy, ensure consistent messaging across regions and advise on performance and present optimization strategies.
The successful candidate will be results-oriented with deep knowledge of email platforms such as Pardot (Marketing Cloud Account Engagement), Salesforce and HubSpot, strong analytical capabilities, and a creative mindset.
Job Duties and Responsibilities:
- Lead the global email marketing strategy, ensuring alignment with overarching business goals, regional priorities, and audience segmentation.
- Design, build, and manage advanced email automation workflows using Pardot (or similar platforms), including lead nurturing sequences, drip campaigns, and lead scoring models.
- Develop and maintain a centralized email communications calendar to support product launches, campaigns, events, newsletters, and promotional initiatives.
- Ensure email templates are optimized for performance and deliverability by editing and troubleshooting HTML code, including responsive design elements, inline styling, and dynamic content integration.
- Define campaign KPIs and reporting frameworks; conduct A/B testing and performance analysis to drive continuous optimization and improve engagement metrics.
- Maintain and grow a healthy, compliant mailable contact database; implement segmentation strategies to improve deliverability, personalization, and conversion rates.
- Collaborate with regional marketing managers, program owners, and cross-functional stakeholders to align messaging and ensure integrated campaign execution.
- Ensure all email marketing activities comply with global data protection regulations (e.g., GDPR, CAN-SPAM, CASL) and maintain documentation for audit readiness.
- Collaborate with the Marketing Operations team to ensure email platforms are properly configured for campaign execution, reporting, and compliance; conduct regular audits of templates, automation flows, and contact lists to uphold accuracy, performance, and best practices.
- Stay current with email marketing trends, platform innovations, and best practices to continuously enhance campaign effectiveness and user experience.
- Partner with sales and marketing operations to ensure seamless lead handoff, tracking, and attribution across the funnel.
- Support localization efforts by adapting global email campaigns for regional audiences, ensuring cultural relevance and language accuracy.
- Participate in strategic planning sessions and contribute to broader marketing initiatives where email plays a key role.
- Perform other duties as assigned by the manager, including special projects and cross-functional collaboration.
Job Skills and Qualifications:
- 5+ years of proven experience in a dedicated email marketing or marketing automation role, ideally in a B2B environment.
- Proven success managing campaigns in Pardot and Salesforce (or similar platforms).
- Experience building and optimizing automated customer journeys and lifecycle programs.
- Ability to tweak HTML for formatting issues, broken links, or layout problems.
- Familiarity with table-based layouts, inline styles, and responsive design techniques for email clients.
- Ability to identify rendering issues across email clients and devices.
- Strong command of data analysis, A/B testing, reporting, and deriving actionable insights.
- Skilled in email deliverability with best practices, segmentation strategies, and contact governance.
- Highly organized with excellent project management skills and attention to detail.
- Strong verbal and written communication skills.
- BA/BS in Marketing, Communications, or related discipline.
- Familiarity with global email compliance regulations (e.g., GDPR).
- Ability to work autonomously in a fast-paced environment.
- Lives the company mission and values.
- Ability to travel as appropriate approximately 5-10% of time.
Base Range: £42,400 - £52,900 + Bonus Eligible
Promethean provides a comprehensive and competitive benefits package that offers the flexibility and security to thrive both inside and outside of work.
Our benefits include:
Private Medical Insurance
Life Assurance
Pension Program
Parental Leave Program
In addition to 26 days of paid annual leave plus bank holidays, Promethean offers the following paid leave:
· Birthday day off
· Multicultural day off
· Two Volunteering Days
Well-Being Programs (For example, company-wide health challenges)
Reward and Recognition Program
And more!
Promethean is honored to be an equal opportunity workplace. We realize that by creating teams rich in diverse thoughts and experiences, our people, company and customers are free to thrive. We are committed to providing equal employment opportunities regardless of race, color, national origin, religion, creed, genetic information, sex (including pregnancy, sexual orientation or gender identity), age, marital status, disability, military or veteran status; or any other protected classifications or characteristics under applicable local laws.
In addition, Promethean values privacy and the protection of personal information. For information regarding personal information we collect and our use of such data please see our privacy policy: https://bit.ly/2I83hwP
Please contact [email protected] if you have an accessibility request at any point during the hiring process.
#Promethean #EdTechJobs
