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We are an advertising services company founded in 2017. We help consumer and retail brands connect brand awareness with performance. We provide paid media strategy, execution, and measurement. We specialize in scaling retail brands, and our team has 11-50 employees.

Our services include:

• Full-Funnel Media Planning & Buying: We plan and forecast media campaigns, buy across channels, and provide comprehensive measurement and tracking. We optimize campaigns for revenue, retention, and reach at all funnel stages.
• Performance Marketing: We focus on conversion and scaling using Search Engine Marketing (SEM), Paid Social (Meta, TikTok, Pinterest, Reddit), Programmatic, and Connected TV (CTV / OTT).
• Data Analytics & Business Intelligence: Our analytics platform, Athena, provides insights for optimizing investments and growth. This service includes consulting, strategy, audience segmentation, measurement, and attribution.

Since we started in 2017, our mission has been to help consumer brands connect with the right customers.

Our values are:

• Curiosity: We ask questions, explore new ideas, and find smarter strategies.
• Proactive: We focus on action, bringing solutions and options when challenges arise.
• Holistic View: We connect data, channels, and strategy to achieve broader goals.
• Commitment: We care about our work, clients, and colleagues, and take pride in doing things right.

We take a solutions-focused and growth-driven approach, committed to our clients’ success. We foster a high-performance culture that values candor and results, and we encourage an ownership mindset. Collaboration, fast iteration, and clear communication are central to our work environment.

Our team includes Samir Balwani (Founder & CEO), Melissa Pope (Head of Client Strategy), Alyssa Forse (Head of Media & Advertising), and Avery Kiesling-Gough (Head of People & Culture). We work remotely first.

We offer employees many benefits and perks:

• A competitive market-rate salary, typically $70,000 to $80,000 per year, depending on experience.
• Quarterly bonuses tied to company revenue.
• The flexibility to work remotely anywhere in the USA.
• Unlimited Paid Time Off (PTO).
• Comprehensive health, dental, and vision insurance, fully covered for employees.
• A monthly $100 wellbeing budget for expenses like gym memberships or coworking day passes.
• A 401k program with a company match.
• Learning and development opportunities, policies, and tools.
• A latest-model MacBook Pro and a one-time $500 stipend for setting up a home workspace.
• Annual team retreats and regular social events, including weekly Coffee Chats and monthly Happy Hours.