Job Description
We are looking for a Senior Lead Generation Specialist to join our Growth team on a part-time basis. This role is focused on building, scaling, and optimizing lead generation systems across multiple channels. You will work closely with growth and sales leadership to drive high-quality pipeline and improve conversion through well-defined sales workflows.
This is a senior, hands-on role for someone who has built and owned lead generation engines in environments similar to Remotebase such as remote talent platforms, software development agencies, B2B SaaS companies, or tech-enabled services businesses.
What You’ll Do
Own and scale lead generation across diversified channels, ensuring no dependency on a single source
Lead outbound lead generation efforts across email, LinkedIn, and other relevant platforms
Drive LinkedIn-led growth initiatives, including profile positioning, direct outreach strategies, and campaign execution
Design, build, and optimize sales workflows covering lead qualification, follow-ups, and handoff to sales
Write, test, and refine outbound copy, LinkedIn messaging, and short-form content used in growth and sales campaigns
Partner closely with sales to understand objections, refine ICPs, and improve close rates through better messaging
Continuously experiment with new channels, audiences, offers, and messaging to improve lead quality and conversion rates
Track, analyze, and report key metrics including reply rates, conversion rates, pipeline contribution, and revenue impact
Provide strategic input on growth experiments and mentor junior team members when needed
5+ years of hands-on experience in lead generation, growth, outbound, or demand generation roles
Proven experience generating leads for B2B tech or services companies selling to startups and mid-sized businesses
Strong understanding of multi-channel lead generation strategies and outbound systems
Deep, hands-on experience with LinkedIn marketing and outbound sales workflows
Clear understanding of the full funnel—from first touch to deal close—and how to optimize each stage
Strong content writing skills, particularly for outbound emails, LinkedIn messaging, and sales collateral
Experience with lead generation and CRM tools such as Apollo, HubSpot, Clay, LinkedIn Sales Navigator, HeyReach, SmartLead, or similar
Highly data-driven, with the ability to optimize strategy and execution based on performance metrics. Comfortable operating independently and making decisions in a fast-moving environment.
Nice to Have
Experience generating leads for engineering, AI, or technical services companies
Experience working closely with sales teams on deal conversion and pipeline optimization
Familiarity with automation tools such as n8n or similar workflow automation platforms.
Experience advising or mentoring junior growth or SDR team members
In addition to a market competitive compensation, we have a reward philosophy that expand beyond this.
Fully remote with an option to work from the office.
Opportunity to work with a truly global team
Flexible timings. You decide your work schedule
