ResponsiveAds

ResponsiveAds was founded in 2012 to provide a creative automation platform for creating and delivering display ads using our Fully-Fluid™ technology. We help marketers, Direct-to-Consumer (DTC) brands, agencies, and publishers quickly create advanced display ads that get more engagement than standard IAB ads.

Our platform offers self-serve studio products (Creative Studio 4), 3rd party fluid 1-tag ad serving, and full-service rich-media creative development. Our Fully-Fluid™ creatives are HTML5 assets that dynamically adapt to any ad slot on any screen using a single ad tag. Designers can build master creatives and export HTML5 Zip packages in various sizes. We support both display and video ads across web, mobile, Digital Out-of-Home (DOOH), Retail Media, and Connected TV (CTV).

Our platform’s capabilities include Dynamic Creative Optimization (DCO), advanced analytics, and a library of templates and components. We offer specific ad solutions such as shoppable ads, in-ad article content, In-Banner Video and 360 ad formats, conversational marketing tools like lead generation and surveys, playable ads, and integrated audio experiences. Our tools streamline creative production workflows, offering features like Adobe Photoshop integration, no-code ad building, dynamic data integration from .CSV files or product feeds, and API integration for contextual targeting.

We also offer automated exporting compatible with major ad networks (like Google, Facebook, Instagram, Apple News) and our own ad server using universal tagging technology. We support performance tracking through an API-integrated analytics system, custom reports, engagement heat maps, and 3rd party tracker integration. The platform also includes cloud-based real-time proofing and creative management for collaboration and asset organization. We have served billions of impressions for brands, agencies, and publishers.

Our mission is to empower marketing teams with streamlined, innovative technology to produce and deliver high-impact ad creatives quickly. These creatives are designed to work across all screens, sizes, and platforms, to elevate consumer engagement.

Our core values are:

• Innovation: We focus on our fully responsive creative design application, the Fluid Ad Creator, which enables infinite variation, rapid-versioning, and Edge-to-Edge fluid creative formats. We want designers to focus on advanced concepts rather than repetitive tasks like resizing.
• Flat Organizational Structure: We foster a collaborative environment where every team member is an equal and has a voice.
• Learn and Grow Together: We foster a culture of continuous learning, enabling individuals to hone new skills, explore creative boundaries, and support each other’s growth.
• Breakthrough Performance: We aim for high-impact ad performance by creating interactive experiences, low-latency units, and seamless fluid placement, so our creatives outperform industry standards.

We have a team of 11-50 employees. We maintain a flat organizational structure, emphasizing mutual respect and collaboration. We foster a culture of creative innovation, continuous learning, and shared growth.

We support a fully remote work lifestyle, with team members working globally in various locations, from New York to Istanbul. This remote-first culture has been in place for over six years. We are a Techstars-funded company.

We are committed to work-life balance, offering flexible work and vacation time, generous paid time off, and flexible work-from-home options. We provide opportunities for continuous learning through educational courses and offer continuous merit-based pay increases. We also provide stipend-based parental and family leave policies to support major life events. As a Techstars-funded company, we also offer equity opportunities and let employees design their own flexible schedules.