Right Hook Digital

Right Hook Digital, founded in 2017, is a Facebook advertising and growth marketing agency that helps Shopify eCommerce and DTC brands. We offer Facebook Advertising, Social Media, Digital Strategy, Social Video, Digital Media, Growth Marketing, Google PPC, Retention Marketing, Creative Ad Production, SMS Marketing, Email Marketing, and Performance Marketing. We amplify content, create campaigns, and drive business results and high ROI for our partners.

We focus on improving customer Lifetime Value (LTV), repeat demand, and overall customer value. We build and optimize email/SMS flows, design post-purchase journeys, and manage segmentation and deliverability. We also provide creative strategy, ad concept development, campaign narratives, and creative briefs to produce high-performing digital ads for platforms like Meta, Instagram, and TikTok.

We manage, optimize, and scale paid social campaigns using our in-house “True First Part Server-to Server” tracking technology. Our client retention rate is over 93%.

Our philosophy is simple: “We only grow when you do.” Our core mission centers on client growth, reflecting our belief that “the only thing that matters at Right Hook Digital is your growth.” We believe that “if you’re not growing, you’re dying,” and we focus on holistic growth beyond just scaling ads.

Our key values include:

• Focus on SUCCESS (for brands and people)
• Elevate one another (sharing knowledge)
• Deliver WOW experiences
• Will to win (taking risks, pushing boundaries)
• Openness (valuing feedback and honesty)
• Kaizen (continual improvement through testing, tweaking, mastering, and repeating)

We are a remote-first, global team with 51-200 employees working from Australia, New Zealand, USA, Bali, and the Philippines. We call ourselves a “motley crew of digital specialists, entrepreneurs, creatives, and data-nerds” who “live and breathe social & tech.” Our flexible work environment lets employees work from anywhere, anytime, outside of a traditional 9-5 structure.

We emphasize collaboration, direct communication, openness, and a focus on both client and employee growth. Trust and strong relationships are foundational, which shows in our client retention. We keep in touch through daily huddles and monthly town hall gatherings. While primarily remote, we also have headquarters in Brisbane, with additional offices in Adelaide and Murfreesboro, Tennessee.

Our culture supports personal and professional development, with a focus on skill honing and a supportive team that celebrates wins and learns from challenges. We foster a blurring of the line between work and play, with activities like parties, retreats, and book clubs.

We offer competitive salary packages. For example, specific roles provide competitive base salaries (e.g., $90k–$105k, USD $65,000-$75,000, USD 70-90k with upside potential to 100-120k+, or up to $18,000 USD per year). Benefits include flexible working arrangements, allowing you to work from anywhere, anytime.

We provide all types of leave, ample holiday time, paid public holidays, and generous leave entitlements. You’ll have access to a dedicated training budget, workshops, growth clubs, elite training, internal playbooks, coaching, mentorship, and training from world-class digital marketers and industry experts. We offer clear career progression paths, such as from Strategist to Senior to Lead, and strong progression prospects within growing departments.

We offer a referral scheme for new hires, a solid bonus structure rewarding performance and account growth, a company revenue-based bonus scheme, and a commission structure for cross-selling additional services. Perks also include parties, retreats, and book clubs.