Ritual

We started in 2015 to create daily essential health products. Our first product was a new kind of multivitamin, and we built a visible supply chain for it. Now, we develop traceable daily products in several categories, sharing details about every ingredient, source, and scientist.

We formulate our products for effectiveness, backing them with university-led clinical studies and patented capsule designs. Our visible supply chain includes heavy metal testing and human rights audits, making our ingredient sourcing clear. Our products are Clean Label Project Certified, and we trace 100% of our ingredients. We’ve completed four human clinical studies for our products, which are Vegan and Non-GMO.

Our product line includes a prenatal vitamin, which was the #1 prenatal vitamin in the US in Q4 2024. We also offer HyaCera™, a daily capsule designed to help reduce wrinkles and hydrate skin. HyaCera™ contains clinically studied ingredients: 120mg of Hyabest® (bio-fermented Hyaluronic Acid from Kewpie Corporation, Japan) and 350mg of Ceratiq® (plant oil extract from PLT Health Solutions ARCO, France). We ensure quality through batch testing for identity and dose, plus third-party testing for heavy metals and microbes. We offer a monthly subscription service with flexible delivery, free shipping, and a 30-day money-back guarantee.

Our mission is to help you turn healthy habits into a ritual. We create high-quality, traceable daily products and believe in transparent health. We share full details about our ingredients, sourcing, and the science behind our products.

Our team of over 120 people includes scientists, marketers, and strategists. We encourage everyone to challenge existing ideas and create a place where they can do their best work. We are an Equal Opportunity Employer, dedicated to diversity, equity, and inclusion. We want to ensure a safe, welcoming workplace free of discrimination and harassment, where everyone can succeed. We are venture-backed and based in Los Angeles.