Job description
Organisation Overview
Scenic Luxury Cruises and Tours is a leader in luxury travel experiences, delivering exceptional journeys by land and sea to discerning guests. With a heritage of innovation, craftsmanship, and service excellence, Scenic has established itself as a benchmark in the cruise and touring industry. Our commitment to quality, sustainability, and guest satisfaction defines everything we do, inspiring unforgettable experiences across the world’s most remarkable destinations.
Position Purpose
The Digital Experience & Content Strategist ensures a high‑quality, consistent, and guest‑centric digital experience across Scenic and Emerald websites and mobile apps.
This role focuses on:
- supporting website content operations
- publishing and managing app content
- ensuring cross‑brand alignment
- improving digital experience quality
- validating analytics implementation
- enabling SEO and content discoverability
- driving clarity, consistency, and operational excellence
Key Responsibilities
1) Content & Digital Experience Operations (Website & App – Scenic & Emerald)
- Support website content publication by coordinating with agencies and internal teams to ensure accuracy, consistency, and compliance with digital experience standards.
- Publish and update mobile app content, managing modules, pages, and guest facing journeys in the app CMS.
- Ensure cross brand consistency (structure, messaging, user flow, UX elements) across Scenic and Emerald.
- Translate stakeholder briefings into clear content requirements and digital execution steps.
- Conduct audits of global pages to ensure structured: navigation, layout, module behavior, and interaction quality.
- Identify digital experience gaps and propose improvements to structure, flow, CTAs, and usability.
- Maintain content governance documentation (naming conventions, alignment guides, UX patterns, QA checklists).
2) Personalization & Experience Support
- Support the setup of basic personalization rules (market/locale, returning visitor, interest categories) across website and app.
- Collaborate with IT, Marketing, brand teams, and partner agencies to ensure personalization and UX enhancements land correctly.
- Audit and refine content and modules to improve clarity, experience, and navigation relevance.
3) Digital Performance, Analytics & Insights
- Validate that GA4 and GTM implementations delivered by agency follow expected tracking and data accuracy.
- Monitor engagement, key journeys, and friction points to provide actionable insights.
- Deliver monthly insights focused on content performance, navigation behavior, and digital experience trends.
4) SEO Essentials
- Ensure on page SEO hygiene: titles, meta descriptions, headings, alt text, internal linking.
- Validate core structured data (Blogs, Article, Breadcrumb).
- Support cross brand consistency in SEO guidelines and page structures.
5) Governance, Process, and Cross Brand Alignment
- Ensure Scenic and Emerald follow aligned digital standards across web & app.
- Oversee ServiceNow workflows for content requests, SLAs, and approvals.
- Support localization and translations across languages (EN, ES, FR, DE).
- Maintain documentation that supports scale and consistency.
Qualifications
- Degree in Marketing, Communication, Multimedia, Digital Experience, and similar.
- 2–4 years of experience in digital content operations, website/app experience management, SEO essentials, or similar roles.
- Hands‑on experience/knowledge of CMS, GA4, Dashboards, Asana, and ServiceNow.
- Fluency in English (mandatory).
Skills and Competencies
- Strong understanding of digital experience, UX fundamentals, and user journeys.
- High attention to detail in content operations and QA.
- Analytical mindset, ability to interpret data and propose insights.
- Excellent communication and stakeholder management skills.
- Ability to operate in a fast‑moving, multi-brand environment.
Personal Attributes
- Creative and guest-centric in content development
- Ownership, accountability, and pride in delivering quality digital experiences.
- Curiosity and appetite for continuous learning.
- Proactive, organized, and collaborative.
- Comfortable working across teams and vendors.
Key Relationships
- Director, Digital Experience and Platforms: Receive direction, escalate content issues, and align campaign priorities.
- Product and Marketing Teams: Coordinate content production and campaign alignment.
- UX/UI Designers: Support content layout testing and visual consistency.
- External Agencies and Freelancers: Support content delivery and asset production.
- IT and Platform Support: Assist with technical content deployment issues and troubleshooting.
Role Dimensions
- No direct reports
- Works across multiple digital platforms and channels
- Supports pre- and post-launch content readiness
F ocus Capabilities
These are the capabilities considered most important for the effective performance of the role. The focus capabilities for this role are shown below, with a brief explanation of what each capability covers and the indicators describing the types of behavior expected.
- Communicate Effectively: Writes clearly, adapts tone to audience, and ensures messaging aligns with brand voice.
- Plan and Prioritize: Manages multiple content and reporting tasks to meet deadlines and stakeholder expectations.
- Work Collaboratively: Shares knowledge, respects others’ inputs, and contributes to a cohesive team culture.
- Deliver Results: Ensures consistent and quality outputs across digital touchpoints.
- Think and Solve Problems: Identifies content issues, user engagement trends, and suggests enhancements.
Note: This position follows a hybrid work model based at our Porto office.
