Job description
DEPARTMENTDIRECT REPORT(S)Marketing & CommunicationsSocial Marketing Strategist, Staff Writer,
Multimedia DesignerTRAVEL REQUIREDLOCATION15%Remote – East Coast PreferredTERMSALARYFull-Time$120,000-$135,000
ABOUT SHATTERPROOF
Shatterproof was founded in 2013 to fill the gap for a well-funded, national, coordinated
effort to reverse the course of the addiction health crisis, with the singular goal of ending
the devastation addiction is causing our families. We know there are science-based
solutions that can prevent and treat this disease, and we are committed to what research
has proven to be effective. We have identified three priority pillars: transforming addiction
treatment, ending addiction stigma, and educating and empowering communities.
Transforming Addiction Treatment: Shatterproof is transforming the U.S. healthcare
system for the more than 40 million Americans living with a substance use disorder (SUD).
Like anyone suffering from a disease, those with this disease deserve access to treatment
that is based on science, complemented by a supportive recovery community, both free
of shame and stigma. Removing barriers to lifesaving treatment is a core mission focus
of Shatterproof.
Ending Addiction Stigma: Shatterproof’s National Stigma Initiative replicates the success
of other transformational social movements — such as HIV/AIDS activism, cancer
awareness, and marriage equality — in catalyzing the change needed to create a more
tolerant, more compassionate, and healthier future. We are committed to creating
solutions that are adept at changing attitudes and behaviors and ultimately closing SUD
treatment gaps and health inequities for historically disadvantaged populations who
experience compounded discrimination and bias.
Supporting and Empowering Communities: Shatterproof is committed to educating and
empowering our families and communities nationwide by providing supportive and
evidence-based resources related to prevention, treatment and recovery from addiction.
Learn more in our 2024 Return on Investment Report.
About the Role
The Director of Content Strategy leads Shatterproof’s storytelling and content ecosystem
across organic digital and owned platforms. Reporting to the Vice President of Marketing &
Communications, this role is responsible for shaping and executing the organization’s
editorial and content strategy — ensuring that every message, campaign, and story
reinforces Shatterproof’s mission, brand, and values.
This leader will oversee content planning, social strategy, writing, and creative production,
guiding a multidisciplinary team to deliver cohesive, data-driven narratives that engage
audiences, elevate our leaders’ voices, and advance organizational goals.
Key Responsibilities
Content Strategy & Leadership
• Develop and implement Shatterproof’s integrated content strategy across digital,
social, and print channels.
• Lead and mentor a creative team (social, writing, design) to produce high-quality,
cohesive, and mission-aligned content.
• Build and manage a comprehensive editorial calendar that integrates campaigns,
policy milestones, cultural moments, and brand storytelling.
• Collaborate with internal teams to ensure content reflects Shatterproof’s strategic
priorities and amplifies impact across programs, development, and policy.
• Ensure all content aligns with brand standards, voice, tone, and messaging
framework.
• Foster a collaborative, high-performance creative culture that balances storytelling,
innovation, and accountability.
Social & Digital Content
• Oversee organic social media strategy and execution (through the Social Marketing
Strategist), ensuring alignment with campaign and organizational goals.
• Guide content development for Shatterproof’s priority platforms — including
LinkedIn, TikTok, Meta properties, and YouTube — driving growth, engagement, and
community building.
• Partner with internal stakeholders including the Direct Response Director to align
content with email, web, and paid strategies.
• Ensure all digital content reflects data-driven insights and best practices for
audience engagement and accessibility.
Editorial & Storytelling
• Oversee the production of blogs, reports, newsletters, and web content that clearly
communicate Shatterproof’s mission and impact.
• Work closely with the Staff Writer and Multimedia Designer to translate complex
information — including data and research — into compelling and accessible
narratives.
• Contribute directly to content creation and production as needed, including writing,
editing, or managing assets during key campaigns, high-volume periods, or rapidturnaround moments.
• Ensure all website content, statistics, and references are regularly reviewed and
updated to reflect the latest evidence-based data.
• Partner with internal subject matter experts to ensure accuracy, relevance, and
consistency in all materials.
Executive Visibility
• Support the Vice President of Marketing & Communications in executing
Shatterproof’s executive visibility efforts, ensuring leadership communications
reflect organizational priorities and brand voice.
• Draft and edit LinkedIn posts, blogs, talking points, and other written materials on
behalf of the CEO, and senior executives as needed.
• Coordinate content and creative support for executive presentations, speaking
engagements, and organizational announcements.
• Partner cross-functionally to ensure executive messaging is consistent across
internal and external channels.
Measurement & Insights
• Establish and track KPIs for content performance, including engagement, reach,
and conversions.
• Produce monthly and quarterly reports summarizing key insights and
recommendations for optimization.
• Continuously refine content strategy based on analytics, testing, and emerging
digital trends.
Qualifications
• 6–10 years’ experience in content strategy, editorial management, or digital
storytelling, ideally within a mission-driven or public health organization.
• Proven success leading cross-functional creative teams and managing content
production across multiple platforms.
• Exceptional writing and editing skills with the ability to translate complex issues,
research and data into accessible, emotionally resonant stories.
• Strong understanding of digital and social media best practices, content analytics,
and audience engagement strategies.
• Experience managing creative workflows, editorial calendars, and brand standards.
• Demonstrated ability to use content to drive measurable impact — awareness,
engagement, and conversion.
• Familiarity with SEO, accessibility, and analytics tools (Google Analytics, Sprout
Social, etc.).
• Experience using Airtable (or similar project management and content planning
tools) to manage workflows, editorial calendars, and cross-departmental
collaboration preferred
