Frida

We founded Frida in 2014 to develop solution-based products for parents. We started with the NoseFrida, also known as The SnotSucker, invented by a Swedish pediatric ear, nose, and throat doctor.

Since its initial launch, we’ve innovated and introduced over 100 products designed to simplify parenting challenges. In 2019, we launched Frida Mom, focusing on products that support women through the fourth trimester and into motherhood. More recently, we introduced Frida Fertility, providing tools to assist with conception.

Our product categories include Cold + Flu Essentials, Pregnancy Support Essentials, and C-Section Delivery Essentials, with examples such as the Postpartum Abdominal Support Binder. Our products are available in over 50 countries and more than 40,000 stores across the U.S., including mass-market, grocery, chain drug, and specialty retail channels. We hold over a 70% share in our primary product category.

We operate within the Retail industry, specializing in Baby Products, Parenting, Health & Wellness, Consumer Goods, and Postpartum Care.

Our purpose is to create new and improved solutions for parents, addressing the often-unseen realities of parenthood.

We’re a solution-based brand, providing practical answers to parenting questions. This means helping parents navigate parenthood with honest messaging.

We have 51-200 employees, many of whom are proud moms, dads, aunts, uncles, and dog parents. Our culture emphasizes collaboration, a high-performance environment, and a focus on work-life balance and professional development.

We encourage employees to be problem-solvers who work together to address challenging aspects of parenting, from pregnancy pains to potty training. Our Miami headquarters offers flexible hybrid work arrangements with remote options on select days.

Our executive team includes Chelsea Hirschhorn (Chief Executive Officer), Eric Hirschhorn (President), Dan Connors (Chief of Staff), Denise Blanco Johnston (Chief of Staff), Kate Alexander (Chief Financial Officer), and Thomas Herdtner (Chief Human Resources Officer).

We’re a place where people care and understand the need for support, fostering an environment where employees feel valued and appreciated.

We offer comprehensive medical, vision, and dental plans, along with employer-paid life insurance and supplemental options like Accident Insurance, Short-Term Disability, and Long-Term Disability. Employees can use FSA & HSA accounts and participate in 401k matching up to 4% with immediate vesting.

We provide a generous paid time off program that includes elective PTO days, federal holidays, sick/wellness days, a birthday floater, and flexible paid pregnancy and parental leave. Weekly wellness programming includes in-office manicures, pedicures, blowouts, massages, and carwash services.

Our office is dog-friendly, and employees have access to learning & development opportunities. We organize company-wide events and outings, including team engagement activities, an annual Fam Jam, and a Day of Service. Employees also receive exclusive product discounts and vendor-discounted perks.

We support a flexible work arrangement, allowing for remote work on Mondays and Fridays with in-person collaboration Tuesdays through Thursdays.