Job description
Company Description
Are you ready to shape the future of AI solutions in a fast-moving market? We are looking for a GTM Partner to join Sigma Software’s AI Competence Center and lead the charge in defining and validating our go-to-market direction.
This is a remote position offering the opportunity to work closely with senior stakeholders, marketing experts, and AI specialists to create outcome-oriented offers and test them directly with the market.
At Sigma Software, we value innovation, evidence-based decision-making, and empowering our teams to take ownership. Why join us? You’ll be at the forefront of AI strategy, working in a collaborative environment with the freedom to shape impactful solutions.
Job Description
- Define and refine target ICPs for AI solutions with the AI Competence Center
- Prioritise focus segments and deprioritise non-strategic ones
- Validate ICP assumptions using market feedback and deal data
- Shape outcome-oriented AI service offers aligned to buyer problems
- Develop clear positioning and messaging for priority ICPs
- Test GTM hypotheses through outbound, social selling, and targeted content
- Collect and analyse feedback from outreach and sales conversations
- Translate learnings into recommendations on scaling or adjusting offers
- Track GTM progress with clear documentation and metrics
- Create high-impact GTM assets, messaging frameworks, and case studies
Qualifications
- 5+ years in marketing or GTM roles for B2B services or consulting
- Experience with market and buyer research, ICP definition, and deal analysis
- Proven ability to translate technical capabilities into outcome-based offers
- Practical experience running outbound motions and lead generation collaboration
- Experience testing ideas in the market and making evidence-based decisions
- Strong writing skills for POVs, offer descriptions, and outreach messaging
- Cross-functional collaboration with marketing, sales, and delivery teams
- Upper-Intermediate English or higher
- Ability to prioritise, make trade-offs, and operate with high ownership
WILL BE A PLUS
- Experience with AI, data, or complex engineering services
- Familiarity with CRM systems and pipeline analysis
- Background in mid-size or scaling organisations
- Experience with time-boxed initiatives and clear go/no-go decisions
Additional Information
PERSONAL PROFILE
- Strategic thinker with strong execution skills
- Highly self-driven and ownership-oriented
- Excellent communicator and collaborator
- Adaptable to fast-changing market conditions
