Simbe

Founded in 2014, we help retailers digitize their shelves. Our solutions use AI, robotics, RFID, and advanced sensors to provide real-time shelf information, eliminating the need for traditional planograms.

Our products—Tally, Tally RFID, and Tally Spot sensors—capture accurate inventory, pricing, and location details for all SKUs multiple times a day.

Our platform integrates with existing retail systems. We help customers improve on-shelf availability and price accuracy, and free up staff to focus on customer service. Our Store Intelligence platform automates tedious tasks, allowing retail teams to enhance the shopper experience.

Our purpose is to improve retail for everyone, working with retailers to meet the needs of shoppers, employees, and brands. We aim to be the go-to source for in-store intelligence, setting new standards for operational efficiency with user-friendly store visibility tools. By 2027, our mission is to have our AI and automation power every retailer in North America and the world’s top 100.

Our core values form the acronym RETAIL:

• Retail Driven: We create value for our team, partners, customers, and investors.
• Empathetic: We support each other professionally and personally.
• Transparent: We communicate openly, both internally and externally, and welcome feedback.
• Agile: We learn quickly and adapt to changes and customer needs.
• Innovative: We are bold and innovative, focusing on product design and user experience.
• Leaders: We strive for excellence, take accountability, and lead in our field.

We have 51-200 employees, led by Cofounders Brad Bogolea (CEO), Mirza Akbar Shah (CTO), and Jeff Gee (CDO). Our leadership team also covers operations, market, sales, strategy, product, customer experience, people, and AI & CV.

Our culture focuses on empowering people with retail technology to solve tough problems.

We prioritize transparency, objectivity, and efficiency in our hiring process. A quarter of our employees have been with us for over five years, and one-fifth were promoted last year. Our cofounding team has had no turnover.

Our cultural tenets include:

• Moving Fast: We prioritize quick iteration and progress.
• Empowered Autonomy: We offer clear goals and full ownership without micromanagement.
• Freedom with Responsibility: We allow flexibility in work location and timing, based on outcomes.
• AI Is Non-Negotiable: We use AI for scalable and efficient work across all departments.