Product Marketing

Job Description

🌐 About Sortlist

Sortlist brings together companies of all sizes and service providers in marketing, web & IT development. Our AI-powered marketplace, enhanced by customer reviews, makes you quickly find and hire the best providers at the right price. Fill out our form in 3 minutes and meet a custom list of top 4 providers in 48 hours.

At Sortlist, you’ll join a team building products that truly make a difference for businesses and users alike.

🎯 The Role

As a Product Marketing Manager (Activation & Lifecycle), you’ll own the critical post-acquisition journey, the moment when sign-ups either become engaged users or drop off. Your work directly impacts our PLG motion: faster time-to-value, higher activation, stronger retention, and expansion revenue.

You’ll collaborate closely with Marketing, Product & Engineering, RevOps, and Sales/CS, shaping experiences across onboarding, messaging, lifecycle emails, and experimentation programs.

This role is an opportunity to influence systems, not just campaigns—connecting what we promise in marketing with what users actually experience in the product.

⚡ The Challenge

You’ll operate in a complex PLG ecosystem where users move across multiple surfaces: landing pages, product trials, onboarding flows, lifecycle emails, and support touchpoints. Success is not just designing individual campaigns—it’s ensuring the entire post-acquisition journey works coherently.

You’ll navigate tension daily: balancing speed vs craft, and self-serve automation vs human touchpoints, all while influencing multiple teams and stakeholders.

🚀 Why This Role Will Stretch You

You don’t need to have solved problems like these before. What matters is your ability to learn quickly, ask good questions, and improve your decisions over time.

This role will stretch your ability to:

• Think in systems: see how acquisition, product, and revenue connect
• Make trade-offs in ambiguity: when to automate vs personalize
• Build operating rhythms: turning experiments into repeatable programs
• Translate data into action: diagnose drop-offs and implement solutions
• If you’re early in your PLG journey, you’ll learn lifecycle mechanics and experimentation rigor. If you’re experienced, you’ll sharpen cross-functional influence and system-design thinking.

🎁 Why You’ll Love Working Here

• Join an international Marketing team of passionate professionals who challenge and support each other
• Professional development: workshops, peer reviews, and clear growth path in Product Marketing, Lifecycle/CRM, PLG, and experimentation
• Modern growth & marketing stack: HubSpot, Intercom, product analytics, and experimentation tooling
• Tools & perks: MacBook Pro, meal vouchers, €1,000 yearly training budget, private health insurance, annual Company Bootcamps
• Hybrid work model: Madrid office with 2 days/week remote
• Friendly, collaborative culture with regular team-building and cross-team rituals

📋 Your Day-to-Day

• Build a lifecycle engine to improve retention and drive reactivation
• Reduce time-to-first-value and increase activation
• Optimize user conversion via segmentation, routing, and sales-assisted vs self-serve thresholds
• Make growth measurable and repeatable through dashboards, success metrics, and feedback loops
• Increase retention signals (early engagement, feature adoption) through experimentation
• Ensure acquisition promises match product reality and resolve blockers rapidly

🏢 Working Context

• Team: Cross-functional squads (Acquisition / Lifecycle) collaborating across Marketing, Product, and RevOps
• Collaboration: Highly cross-team (Marketing ↔ Product/Eng ↔ Sales/CS ↔ RevOps)
• Scope: Post-acquisition growth focus on our SaaS product
• Ways of working: Madrid preferred for close team collaboration (hybrid)

We provide direction, but teams own the strategy and action plan, with strong autonomy, trust, and transparency to make things happen. We combine async collaboration (documentation-first, written updates) with lightweight sync rituals, and we’re digital-first while still prioritizing meaningful human connection.

🔍 What We’re Looking For

Must-haves:

• 2-5 years in Product Marketing, Growth, or Lifecycle (B2B SaaS preferred)
• Hands-on HubSpot + Intercom experience
• Comfort with product analytics (Amplitude, Mixpanel, GA4, or similar)
• Strong cross-functional collaboration skills
• Proactive, user-obsessed mindset focused on LTV

Nice-to-haves:

• PLG or marketplace experience
• AI-native working style

❌ Please Do Not Apply If…

• You prefer waiting for detailed specs before taking action—this role requires comfort with ambiguity
• You’re mainly interested in top-of-funnel acquisition or brand campaigns—this role is post-acquisition lifecycle
• You’re uncomfortable working cross-functionally—you’ll spend 50% of your time collaborating
• You see marketing as separate from product—this role lives at the intersection

🏁 The Bottom Line

In this role, you’ll become the connective tissue that makes PLG work in practice. You’ll sharpen your ability to think in systems, diagnose user drop-offs, and build feedback loops that turn experiments into repeatable programs.

If you care about building systems that matter, seeing measurable impact, and becoming a better systems thinker, this role will stretch you in all the right ways.

We’d love for you to apply and join us in shaping the post-acquisition journey!