Field Marketing Manager

Job Description

Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.

Marketers get a visual editor with reusable components, in-context preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favorite frameworks and integrate with anything through the API-first platform. Brands get one source of truth for content that is accurate, flexible, and measurable.

Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It’s Joyful Headless™, and it changes everything.

WHAT IS IN IT FOR YOU

You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits:

• Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
• An international team that loves to have fun at work and works hard together to accomplish shared goals

JOB SUMMARY

Storyblok is seeking a highly skilled Field Marketing Manager to drive growth in our high-propensity accounts across our US business. As an individual contributor, you will leverage your expertise in scalable account-centric marketing to develop and execute targeted campaigns that support our sales efforts. Your ability to collaborate effectively with cross-functional teams, analyze data, and optimize marketing programs will be essential for success in this role.

ESSENTIAL JOB FUNCTIONS

Demand Generation & Pipeline Acceleration: Develop and execute multi-channel field marketing programs, including events, digital campaigns and ABM plays that are tailored to funnel stage and drives lead gen and progression of pipeline.

Account-Centric Marketing: Identify and prioritize high-propensity accounts in the US market. Develop and execute targeted marketing programs tailored to the specific needs of each account. Leverage tools like 6sense to identify and engage with target accounts.

Campaign Execution: Collaborate with global campaigns teams to adopt and optimize campaigns best suited to the customer buying lifecycle. Provide feedback on the suitability of global campaigns for enterprise demand and demand progression. Measure campaign performance, continually experiment and identify opportunities for improvement.

Event Management: Plan and execute field marketing events, including webinars, workshops, and user conferences. Manage event logistics and budgets. Measure event effectiveness and optimize future events based on data.

Regional Marketing Planning: Develop a quarterly rolling 6-month planthat focuses primarily on new logo growth from acquisition to close. Your plan should position Storyblok as a category leader and enable prospects in medium and large enterprises to transition from legacy DXP platforms.

Performance Analysis and Optimization: Track and analyze field activity performance to measure ROI and identify trends. Use data insights to optimize marketing strategies and tactics, making data-driven recommendations for improvements. Prepare regular reports on field marketing activities and results, highlighting key performance indicators and achievements.

Collaboration and Communication: Collaborate closely with sales teams to identify the most impactful activities for new logo acquisition and support sales opportunity progression. Work effectively with cross-functional teams, including marketing, product, and sales. Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results.

EDUCATION AND EXPERIENCE

1. 8+ years of experience in field roles, and demand generation/campaign roles as a plus, with a focus on B2B technology or software.
2. Proven track record of building integrated, multi-channel campaigns that drive measurable pipeline growth. Experience leveraging partner/channel marketing in your campaigns, too.
3. Expertise in planning and executing field marketing events (online and offline), such as webinars, workshops, and user conferences.
4. Strong understanding of account-based marketing (ABM-at scale) strategies, tools and tactics.
5. Bachelor’s degree in Marketing, Business Administration, or a related field.
6. Self starter with excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
7. Unphased by a fast paced, changing environment with the ability to prioritize tasks and manage multiple projects simultaneously. Strong problem-solving and analytical skills essential
8. Deep understanding of modern marketing tech stacks and what’s needed operationally to build a high impact campaign, including marketing automation platforms, CRMs and ABM tools.
9. Certifications in marketing, sales enablement, or digital marketing are a plus.
10. A passion for marketing and a desire to drive business growth.

U.S. Base Salary Range: $99,000 - $144,000

At Storyblok, we are committed to equitable compensation and pay transparency. We consider many factors when it comes to compensation, such as the scope of the role, job-related skills, experience, and relevant education or training. Our base salary ranges are determined by job and job level and are benchmarked to relevant location and industry data. The range displayed represents the target US base compensation range within which we are hiring for this role. For some roles Storyblok also offers a competitive commission structure.

MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Remote (home) work opportunity or funded by Storyblok co-working space

GENERAL TERMS

Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic. You can find more information about our privacy policyhere.

All communications regarding job opportunities at Storyblok will come from an official Storyblok employee with an email address ending in @storyblok.com. We will never redirect you to another portal or another site that is unrelated to our domain (storyblok.com).

Here is a sneak peek of Storyblok’s Visual Editor

If you need an accommodation for any part of the application process, please email [email protected]