Job Description
Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.
Marketers get a visual editor with reusable components, in-context preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favorite frameworks and integrate with anything through the API-first platform. Brands get one source of truth for content that is accurate, flexible, and measurable.
Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It’s Joyful Headless™, and it changes everything.
WHAT IS IN IT FOR YOU
You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits:
- Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
- Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
- Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
- Personal development fund for courses, books, conferences, and material
- VSOP (Virtual Stock Option Plan)
- The annual international team-building trip, quarterly and monthly online get-togethers
- As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
- An international team that loves to have fun at work and works hard together to accomplish shared goals
JOB SUMMARY
Storyblok is seeking a dynamic Product Marketing Manager to drive product-led growth for our marketing leading CMS. As a key member of our team, you will play a pivotal role in positioning Storyblok as the preferred choice for developers and content creators. Your responsibilities will include developing go-to-market strategies, creating compelling product messaging, and driving customer acquisition and engagement. You will also collaborate closely with product management, and our marketing teams to ensure successful product launches and ongoing growth.
ESSENTIAL JOB FUNCTIONS
Developer Journey Optimization:
- Optimize the end-to-end developer onboarding experience, reducing friction from sign-up to first successful implementation.
- Identify drop-off points in technical setup flows and partner with Product and Engineering to improve clarity, guidance, and time-to-first-value.
- Strengthen technical persona messaging for developers, architects, and technical decision-makers by translating complex capabilities into clear, value-driven communication.
Website & Conversion Ownership:
- Own key landing pages, such as the homepage, and the evolution of the website’s messaging architecture.
- Partner with Web and Growth teams to optimize key conversion journeys (trial sign-up, demo requests, upgrade flows).
- Write and design email nurture campaigns to guide users through onboarding and support feature adoption, self-service conversion, and customer retention goals.
Data-Informed Decision Making:
- Partner with the Data team to analyze patterns in PLG user behavior and identify areas of dropoff or opportunities for improvement.
- Own the experimentation roadmap for PLG opportunities across awareness, onboarding, feature adoption, upgrade prompts, and retention initiatives.
- Partner with Product and Growth teams to define clear hypotheses, success metrics, and testing priorities.
- Drive A/B tests for website, in-app experiences, email communications, onboarding flows, monetization prompts, and feature announcements.
In-App Messaging & UX Execution:
- Plan and execute in-app messaging (feature announcements, tooltips, banners, modals, onboarding flows).
- Partner with Product and Design to ensure UX flows reinforce core value propositions.
- Align in-app messaging with campaign narratives and product launches.
Onboarding & Activation Optimization:
- Improve onboarding flows across key user segments.
- Identify drop-off points in product and communication bumpers, and propose improvements spanning UX, messaging, activation content, and prospect/customer communications and outreach campaigns.
Self-Service Positioning & Messaging:
- Develop and refine buyer personas specific to self-serve and PLG audiences.
- Partner with Product and Design to ensure UX flows reinforce core value propositions within a seamless and goal-oriented user journey.
- Translate product capabilities into clear, actionable value for different user types, using UX and messaging to guide user awareness and adoption.
- Plan and execute in-app messaging (feature announcements, tooltips, banners, modals, onboarding flows).
- Align in-app messaging and product experiences with marketing campaign narratives, product launches, website content.
EDUCATION AND EXPERIENCE
- Marketing or related educational degree
- 5+ years’ experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business
- Track record of successfully implementing a PLG framework, data-driven measurability, as well as go-to-market and product marketing campaigns
QUALIFICATIONS
- Deep understanding for our business, customers, partners, and the larger ecosystem
- Ability to combine analytical thinking with creative messaging
- Hands-on mentality
- Passionate about analyzing data and optimizing user experience
MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
Remote (home) work opportunity or funded by Storyblok co-working space
GENERAL TERMS
Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic. You can find more information about our privacy policyhere.
All communications regarding job opportunities at Storyblok will come from an official Storyblok employee with an email address ending in @storyblok.com. We will never redirect you to another portal or another site that is unrelated to our domain (storyblok.com).
Here is a sneak peek of Storyblok’s Visual Editor
If you need an accommodation for any part of the application process, please email [email protected]
