Strategy Collective

Founded in 2019, we are a consulting group and marketing firm for multi-location healthcare organizations, especially those backed by private equity. We help executives develop marketing strategies and use tools to grow organically, manage scale, attract new patients, and improve marketing return on investment. We work with internal teams and partners to achieve client goals and reduce marketing risks.

Our services include:

• Marketing Consulting: We offer fractional marketing leadership, growth and budget planning, tech stack advice, and ROI reporting. This helps reduce risks when middle-market healthcare organizations expand their marketing.
• B2C Marketing: Our services cover local SEO, content marketing, multi-brand website platforms, landing page management, social media, digital advertising, business intelligence, campaign management, and reputation management, all focused on increasing patient volume.
• B2B Marketing: This includes practice marketing integrations, referral/physician liaison support, business development campaigns, and recruitment marketing for physicians or advanced practice providers to help expand footprints and integrate brands.

We use our healthcare and private equity expertise, along with client-specific research and data, to inform our decisions. We have served over 5 million patients and marketed for 1,800 providers, generating 450,000 new patients. We report 20-30% organic growth year-over-year, and in 2023, we achieved a 1,036% marketing ROI. We partner with technology platforms like HubSpot, Google, Liine, Jotform, Rater8, Call Box, Brevium, Clearwave, and Unbounce.

Our mission is to support the Private Equity thesis by helping our clients attract investors, deliver on promises to providers, and profit from acquisitions. Our programs combine technology and strategy to build a strong base for growth, making established practices more attractive to buyers through unified systems and regional presence.

Our guiding principles are:

• Stay Curious: We encourage exploration, experimentation, and continuous learning.
• Lead with Conviction: We understand and believe in our clients’ vision, and we offer new perspectives to expand possibilities.
• Guide With Intention: We listen actively, clarify thoughts and priorities, provide leadership and insights from our experience, and support clients through both challenges and successes.
• Make Meaningful Impact: We define success by both measurable results and the positive experience those results create for our clients.

We are a group of specialized, experienced independent experts in multi-location healthcare marketing. Our team consists of advisors with focused expertise in healthcare and private equity, differentiating us from marketing generalists. We guide clients with intention by actively listening, clarifying priorities, and offering leadership and perspective based on our experience. This approach helps our clients through challenges and successes.