The Insiders

We founded The Insiders in 2009 as a global platform for user-generated content (UGC) and word-of-mouth marketing. We operate in the advertising services industry, connecting consumers and brands to create authentic customer content like e-commerce reviews, social media visuals, and product samples. Our platform helps brands generate and amplify UGC, giving them control over content volume and distribution. We work with consumer brands such as P&G, Nestle, Johnson & Johnson, Samsung, and Philips.

Our solutions include:

• Dialogue: For activating brand ambassadors.
• SmartReviews: Provides authentic consumer reviews for D2C stores, major e-tailers, and through syndication partners like Bazaarvoice or Yotpo.
• MyHomeParty: Creates brand experiences.
• Social Media UGC: Generates content from nano and micro-influencers for social platforms.
• Sampling: Peer-to-peer programs to build targeted awareness and encourage product recommendations.

We gather customer reviews, photos, and videos tailored to specific brands or products, then amplify this content to reach target audiences. We operate in over 40 global markets, offering custom solutions and full-service management, including selecting participants, engaging them, moderating content, and reporting results. Our MessageRight™ process moderates all content to ensure brand safety. We also model ROI and provide insights through surveys and reports. We manage a global UGC syndication network, partnering with industry technology platforms, social media, and e-tailers in 42 countries. We execute 800 campaigns each year.

We aim to excite our Insider community, clients, and colleagues, believing that “what you give in, you get out.” From the start, we’ve understood the importance of the consumer’s voice and social proof.

We provide high-quality UGC solutions to clients that are simple, easy, and relevant. Our operations are guided by customer and team-centric values:

• Excellence: We strive for the highest quality through simple, easy, and relevant solutions, using defined processes and market intelligence to innovate our services.
• Trust: We build trust through expertise, reliability, and transparency, always prioritizing our clients’ interests.
• Leadership: We inspire others by setting an example and showing what’s possible.
• Collaboration: We identify and integrate team strengths, share knowledge, and foster a sense of belonging.
• Passion: This value drives our energy, focus, creativity, and job satisfaction.

We have 51-200 employees from 29 nationalities, covering over 40 markets. We look for skilled, proactive, and client-oriented professionals, as we believe their contributions are vital to our success. Our culture is customer and team-centric; employees are passionate about connecting brands and consumers. We emphasize collaboration to foster a sense of belonging among team members. Having been in this industry for over a decade, we maintain a pioneering spirit and aim to reinforce our thought leadership.