Marketing Data Analyst

Job Description

Company Description

The Wonderful Company is a privately held $6 billion company committed to providing high-quality, healthy brands and helping improve the lives of the people who live and work in the places where we operate. Ranked No. 1 on the 2025 PEOPLE® Companies That Care list and one of Fortune® magazine’s “100 Best Companies to Work For” in the U.S., The Wonderful Company is continually recognized for its dedication to the well-being of its workforce, their communities, and the planet.

We are seeking a highly analytical and detail-oriented Marketing Data Analyst to join our in-house agency team supporting a portfolio of premium and luxury brands. This position plays a pivotal role in transforming complex marketing data into strategic insights that drive growth, retention, and long-term brand value.

The ideal candidate combines a strong understanding of digital marketing performance with the technical skills to work directly in BigQuery, SQL, ETL pipelines and BI visualization tools. You’ll partner with channel leads across email/SMS, paid search, paid social, CRO, and web analytics to enhance measurement frameworks and optimize media effectiveness.

This role requires strong platform knowledge and hands-on experience to develop strategic, creative recommendations. You’ll execute initiatives to achieve brand objectives and confidently pressure-test insights and recommendations across the paid media team and with key stakeholder groups. You’ll collaborate across departments and business units, using a test-and-learn mindset to drive continued growth across the company.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

• Analyze and interpret marketing performance across multiple channels, including email, SMS, paid search, paid social, and web analytics, providing actionable insights to internal stakeholders and brand teams.
• Develop and maintain multiple dashboards and reporting frameworks that monitor KPIs such as acquisition, conversion, retention, and subscription health.
• Collaborate with marketing and creative leads to inform audience segmentation, creative testing, and campaign optimization strategies.
• Use SQL and BigQuery to extract, clean, and model datasets across various sources, ensuring data accuracy and consistency.
• Build automated reporting workflows using ETL tools (e.g., Funnel.io) to streamline data ingestion and reduce manual processes.
• Support A/B and multivariate testing, providing statistical insights and recommendations for ongoing optimization.
• Present findings through clear visualizations and executive-level, actionable, forward-looking summaries that influence marketing and business decisions.

Qualifications

• 4-6 years of experience in marketing analytics, performance marketing, or digital strategy within an agency or in-house marketing environment.
• Solid understanding of marketing KPIs, including CAC, ROAS, LTV, CTR, and CVR.
• Strong understanding of marketing channels, for example, Meta Ads Manager, Google Ads (video and search), Commission Junction Affiliate, Pinterest, TikTok, YouTube, CRO.
• Experience with ETL and data integration tools (Funnel.io, Supermetrics, Stitch, N8N, Airbyte, etc.).
• Working knowledge of GA4, Looker Studio, or similar data visualization platforms.
• Strong analytical, problem-solving, and communication skills with the ability to synthesize data into meaningful business insights.
• Interest in or prior exposure to subscription-based and luxury brand marketing environments.

Preferred Skills

• Experience with marketing automation and CRM platforms such as Klaviyo, or Salesforce Marketing Cloud.
• Hands-on proficiency with SQL and Google BigQuery for querying and manipulating large data sets.
• Experience with social and creative reporting platforms such as Hootsuite or Motion.
• Familiarity with data modeling, attribution, or predictive analytics.
• Experience working within subscription or DTC business models.
• Understanding of data governance, quality assurance, and marketing data architecture.

Pay Range: $80,000 - $100,000 and may include a discretionary bonus.  Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
  • ²⁴⁄₇ online physician consultations
  • virtual mental health resources
  • life coaching
  • engaging employee community groups
  • cash rewards for healthy habits and fitness reimbursements
  • library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company’s brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.

The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, Instagram, and Twitter. To learn more about The Wonderful Company’s corporate social responsibility impact, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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