Job Description
Please note that this is a full time, fixed term contact.
Position Summary
When a company signs with Tipalti, it marks the start of a customer’s growth journey. From day one, our focus shifts to partnership: helping customers unlock deeper value, accelerate adoption, and expand their impact over time. Every interaction across the customer lifecycle is an opportunity to educate, engage, and elevate. That’s where this role comes in.
We are seeking a results-driven Campaign Marketing Specialist to design and execute strategic marketing initiatives that fuel customer growth, adoption, and long-term value. As a part of the Demand Generation team, this role goes beyond traditional campaign execution; it is about orchestrating thoughtful, data-driven programs that engage and guide customers in the next phase of their journey with Tipalti. You will lead targeted upsell and cross-sell campaigns that feel personalized, timely, and aligned to each customer’s evolving needs.
Ideal for a marketing professional who excels in cross-functional environments, this role is instrumental in accelerating revenue growth throughout the customer lifecycle. You will build multi-channel campaigns that resonate with defined customer cohorts, partnering closely with Sales, Customer Success, Product Marketing, Content, and Creative teams to ensure every touchpoint reinforces value and drives measurable growth
Why join Tipalti?
Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies.
At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.
Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin.
In this role, you will be responsible for:
- Campaign Strategy & Execution: Manage multi-channel marketing campaigns designed to drive upsell and cross-sell opportunities across the existing customer base. Drive product adoption through customer education activities. Partner with Sales, Customer Success, Product Marketing, and other internal teams to align campaign goals with business objectives and customer needs.
- Customer Segmentation & Targeting: Identify and prioritize customer segments for campaign targeting using firmographic, behavioral, and product usage data.
- Content Development: Work closely with Content and Creative to create and localize compelling campaign assets, including emails, landing pages, and webinars.
- Channel Management: Execute and manage campaigns across a variety of channels, including email, in-product messaging, and webinars.
- Events: Partner with Account Management and Customer Success teams to plan 1:few closing events (i.e. sporting events, dinners, etc.)
- Performance Tracking & Optimization: Monitor campaign performance, analyze key metrics, and optimize campaigns to improve engagement, conversion rates, and pipeline contribution.
About you
- 3+ years of proven experience in software/SaaS marketing, demand generation, campaign management or customer marketing
- Experience developing and executing B2B SaaS campaigns to mid-market businesses
- Experience with marketing automation, CRM & project management software (Salesforce, Asana, Marketo)
- Proactive self-starter, demonstrating high initiative and critical thinking
- Positive, can-do attitude, with the ability to work with marketing, sales, customer success and product professionals
- Excellent verbal and written communication skills
- Adept at juggling multiple priorities and excellent attention to detail
Bonus
- Experience with lifecycle, retention or customer marketing
- Familiarity with Gainsight and Pendo
Our benefits package includes:
- Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday
- Competitive salary and stock options
- Matching RRSP
- Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
- Maternity, Paternity and Fertility Treatment benefits
- 15 days of PTO
- Subsidized lunch on office days
- Fresh fruit, snacks & drinks in office
- Dog-friendly office
- Conveniently located close to transit
- Phone/internet allowance
- Regular company-wide social events
- Multiple ERG groups celebrating our diversity and creating an inclusive culture
Base Salary Range: $64,000 - $79,000 CAD annually.
The compensation information, above, reflects our reasonable expectation for this role based on several factors, including current market conditions. Final compensation will be determined through individual assessment of experience, skills, qualifications, and other job-relevant factors. Actual offers may vary within or, only in exceptional circumstances, outside the stated range based on the candidate’s unique qualifications and our comprehensive evaluation process.
#LI-Hybrid
Our Mission
Our mission is to elevate how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. We are the AI-powered platform that automates finance.
Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.com, and ZipRecruiter. We work hard for our 99% customer retention rate which is built on trust, reliability and innovation. Tipalti means we handled it” - a mission to which we are constantly committed.
Accommodations Tipalti champions inclusive teams, in which every voice counts. We are committed to recruiting diverse candidates with varied personal experiences and abilities. We welcome applications from candidates belonging to historically underrepresented or disadvantaged groups, and maintain an equitable Talent Acquisition process that is free from discrimination.
As an equal opportunities employer, Tipalti complies with employment and human rights laws across the various jurisdictions in which we operate. Should you require reasonable adjustments or accommodations during the recruitment process, including access to alternate formats of materials, meeting spaces, or other accommodations that could better enable your full participation, please reach out to [email protected] for assistance.
AI Use We may use artificial intelligence and automated systems (collectively “AI”) to screen, assess, and select candidates during our recruitment process. This includes resume screening, skills assessment, and candidate matching. You have the right to request human review of any automated decision. For more information about how we collect and use personal data and information during recruitment, please refer to our Job Candidate Privacy Notice. For additional questions about our use of AI during our recruitment process, you can contact [email protected].
Privacy We are committed to protecting the privacy interests of job applicants and candidates. For more information about our privacy practices during our Talent Acquisition process, please refer to our Job Candidate Privacy Notice below:
Job Candidate Privacy Notice | Tipalti
www.tipalti.com/privacy/job-candidate-privacy-notice/
