Job Description
Product Marketing Manager
Location: Austin, TX (or Hybrid in Austin)
Are you a product marketer who thrives at the intersection of strategy, storytelling, and data — and loves turning complex software into compelling narratives that win markets? Join us as Product Marketing Manager and own the go-to-market strategy for key verticals, from crafting differentiated positioning to enabling the sales team with the tools they need to close deals. If you’re energized by fast-paced B2B SaaS environments and want your work to directly shape pipeline and revenue, we want to hear from you.
What You’ll Do
In this role, you will be the expert on your target market and the essential link between Product, Sales, and Marketing. You will:
- Become the authoritative source on your vertical, including its unique challenges, regulatory environment, competitive solutions, and buyer personas
- Develop and execute comprehensive go-to-market (GTM) plans for new product launches, features, and major releases tailored for the vertical, including pricing, packaging, and launch success metrics
- Create compelling, differentiated, and value-based messaging and positioning that clearly articulates the benefit of our software to buyers within the specific vertical market
- Develop and deliver a complete suite of sales enablement tools, including presentations, vertical-specific pitch decks, competitive intelligence, and product demos to equip the Sales and BDR teams
- Define and create content across the buyer’s journey, including case studies, demos, and website content
- Partner with the Growth Marketing team to ensure marketing activities and events are targeted, relevant, and effective at driving pipeline within the vertical
- Track, analyze, and report on GTM success metrics, competitive performance, and market penetration to inform future product and marketing strategy
What You Bring
You’ll succeed in this role if you have:
- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of progressive experience in Product Marketing, ideally within a B2B SaaS or enterprise software environment
- Proven success in developing and executing go-to-market strategies that drive measurable business results
- Exceptional written and verbal communication skills, with a proven ability to distill complex technical concepts into clear, concise, and compelling marketing narratives
- Strong analytical and strategic thinking, with experience using data to inform decisions and drive alignment across cross-functional teams
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Experience working cross-functionally with Sales and Product teams
What You’ll Get
This is a unique opportunity to:
- Own the product marketing strategy for a vertical market at a company where software powers real communities and organizations
- See your GTM and messaging work directly influence pipeline, revenue, and product direction
- Work with a flexible, collaborative team and forward-thinking leadership
- Make measurable impact — with the autonomy to shape how we tell our product story and the visibility to see that work land
Excited about this role but don’t meet every single requirement? Studies have shown that women and other marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Togetherwork we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
The Company offers a comprehensive employee benefits program, including:
- Medical, dental, and vision insurance options
- 100% Employer paid short/long term disability
- Basic Life
- 401(k) option with 100% company match
- Flexible paid personal/vacation time built on mutual trust and accountability
- 10 sick days annually
- 10 company paid holidays
- 6 weeks paid parental leave
Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.
Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more. Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.
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