Job description
Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
See yourself at Twilio
Join the team as Twilio’s next Digital Marketing Manager within Demand Creation Hub.
About the job
Twilio is experiencing strong growth and is seeking a Digital Marketing Manager to drive demand generation and acceleration for our CPaaS portfolio. Reporting to the Digital Marketing Director, APJ, this role will be responsible for developing and executing digital strategies that build pipeline across direct sales and self-serve channels.
The Digital Marketing Manager, APJ, will work in close partnership with Campaign Management, Product Marketing, and Sub-Regional Field Marketing teams to deliver an optimal channel mix. By amplifying regional campaigns and targeted programs, you will generate qualified demand, strengthen customer engagement, and contribute to Twilio’s growth across the region.
Responsibilities
In this role, you’ll:
- Drive our digital campaigns and customer engagement strategies in Singapore and across the APAC region.
- Execute integrated campaigns that deliver measurable business results.
- Collaborate with campaign team to orchestrate digital journey for amplification of Global/ Regional campaigns into target markets and audiences
- Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels.
- Design and activate Account-based marketing campaigns that support customer lifecycle and retention.
- Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO.
- Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices.
- Structured documentation and processes to foster ease of collaboration.
- Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality.
- Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale.
- Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau and Looker.
- Contribute to developing and maintaining reporting frameworks that can inform strategic decisions and ongoing campaign optimisations with actionable insights.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
Required:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific.
- Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more.
- Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce).
- Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.
- Strong communication and copy-editing skills in English.
- Able to adapt strategies to diverse regional markets and different audiences.
- Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on marketing media strategy and business goals.
- Proficiency in Mandarin (spoken and written) to support campaigns across Mandarin-speaking markets an advantage.
Desired:
- AI in Marketing : Exposure to or experimentation with AI tools in marketing workflows.
- Design and Messaging Sense : An eye for visual design and marketing messaging is a plus.
Location
This role will be remote, based in Singapore
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That’s why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
So, if you’re ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn’t what you’re looking for, please consider other open positions.
Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.
