Job Description
Global Product Marketing Manager (Hybrid in South San Francisco, CA or Carlsbad, CA)
Job Description
Reporting to the Manager, Biologics Product Strategy & Marketing, the Sr Global Product Marketing Manager will be responsible for planning, developing, and executing marketing programs and activities for our organization. The ideal candidate will have a background with strategic marketing frameworks and concepts, along with professional and/or educational experience in biologics and antibody discovery. Candidates should have strong experience in a strategic and/or tactical marketing role and demonstrate cross-functional work in a matrix organization.
The Sr Global Product Marketing Manager will drive multiple projects and launch new products in alignment with overall business goals. You will be tasked with developing marketing campaigns and programs to support the organization’s strategic direction, as well as creating and managing long-term goals. You will also be in charge of developing budgets and operating plans for programs and writing marketing program proposals.
Compensation will be determined based on several factors, including but not limited to the candidate’s years of experience, individual skills, knowledge, abilities and location.
What You’ll Be Doing:
Marketing Manager Duties and Responsibilities:
Strategy & Planning
- Develop strategic, multi-channel integrated marketing plans for the Biopharma portfolio based on customer segmentation, competitor analysis, market trends, and business opportunities.
- Collaborate and ensure alignment of marketing plans across Product Management, Field/Regional Marketing, Sales, and other key commercial stakeholders.
Content & Messaging
- Own the customer-centric content strategy aligned with the customer journey, overseeing creation of content (e.g., blogs, case studies, webinars) and creative assets across all formats.
- In partnership with Product Management, R&D, and Operations, develop compelling copy and value propositions for antibody discovery and development markets, ensuring all content adheres to brand guidelines.
Execution & Performance
- Execute engaging marketing campaigns and manage tasks with digital, creative, and regional teams to deliver high-quality promotional materials, including digital collateral, presentations, and tradeshows.
- Define, track, and report on key performance indicators (KPIs) for campaigns (e.g., lead generation, conversion rates, ROI), actively managing the marketing budget to optimize promotional mix
Insights & Enablement
- Utilize customer research and analytics to understand needs and refine journey maps, tailoring content and messaging accordingly.
- Maintain strong market and competitive knowledge and support sales enablement by partnering with Product Management and Field Marketing on training and support materials.
- Engage directly with customers and Key Opinion Leaders (KOLs) and present progress reports to internal program stakeholders.
What You’ll Bring to the Team
- Bachelor’s degree (BS/BA) in Life Sciences required
- 5+ years’ experience in a Life Sciences Marketing role
- 3+ years of previous experience in product marketing management, marketing program management, administration, product management, or market development
- Proficient computer skills, Microsoft Office Suite and/or G-suite; working knowledge of program/project management software (e.g., Smartsheet, MS Project)
- Knowledgeable in program management methodology and techniques, performance evaluation, and change management principles
- Experienced at compiling and following budgets
- Excellent verbal and written communication skills
- Able to multitask, prioritize, and manage time effectively
Nice to have:
- Biopharma including Antibody discovery experience
About Twist Bioscience
Twist Bioscience synthesizes genes from scratch, known as “writing” DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA.
At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.
Twist Bioscience Corporation is an Equal Opportunity Employer. Twist Bioscience Corporation provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic characteristics, or any other category protected by law.
The base cash compensation for this California-based role is below. In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above. Compensation may be different in other locations.
San Francisco Bay Area Pay Range
$107,527—$142,883 USD
