Job Description
We are seeking a commercially driven Head of Marketing to lead and execute a high-impact marketing strategy for a service-led, growth-focused family business. Digital engagement is at the core of our model, and this role will be pivotal in driving high-quality B2B lead generation and measurable ROI.
This is a hands-on leadership role where you will take full ownership of marketing strategy and delivery, ensuring all activity is aligned to commercial objectives and delivering tangible business results.
Key Responsibilities
· Develop and execute a results-driven marketing strategy focused on B2B digital lead generation
· Own the full marketing funnel, optimising digital channels to drive engagement, conversion and pipeline growth
· Manage and hold external agencies accountable, ensuring performance, ROI and value for money
· Use data, analytics and insight to continuously refine campaigns and improve performance
· Partner closely with sales and leadership teams to align marketing with commercial priorities
· Manage and develop a Graphic Design/Brand Manager, ensuring brand consistency and high-quality output
· Proven experience in a senior B2B marketing role with a strong focus on digital lead generation
· Expertise across key channels : Paid media (Google Ads, LinkedIn Ads); SEO & content strategy; Email marketing & marketing automation; Social (particularly LinkedIn)
· Highly commercial mindset, with a track record of delivering measurable ROI
· Experience managing and optimising agency performance
· Strong analytical skills and a data-led approach to decision making
· Confident stakeholder manager with the ability to influence at senior level
· Hands-on, proactive and comfortable operating in a fast-paced environment
Salary 50-60k
Bonus
Hybrid working an option
