Manager Social Media

Job description

SUMMARY

UnidosUS, previously known as NCLR (National Council of La Raza), is the nation’s largest Hispanic civil rights and advocacy organization. Through our unique combination of expert research, advocacy programs, and an Affiliate Network of 300+ community-based organizations across the United States and Puerto Rico, UnidosUS simultaneously challenges the social, economic, and political barriers that affect Latinos at the national and local levels.

The Manager, Social Media leads and supports the planning, creation, implementation, and optimization of UnidosUS’s social media strategy in support of Policy and Advocacy, Programs, External Affairs, Office of the President, and rapid response goals.

Reporting to the Senior Director of Communications & Spokesperson, the Manager, Social Media will manage and coordinate the delivery of organic and paid social media content that raises awareness and drives engagement among key audiences. With the support of consultants and under the supervision of the Senior Director of Communications & Spokesperson, they will assist in maintaining all aspects of the brand’s social media presence, for reporting on channel performance, and for ensuring that the processes, tools, and infrastructure are in place to meet the changing social media needs of the organization. Collaborating with executive communications stakeholders, the Manager, Social Media will stay abreast and recommend best practices while providing recommendations relative to the Leadership Team’s social media accounts.

This is a full-time temporary exempt position expected to start immediately and run through December 31, 2026.

Location: This position is hybrid, and will be based in Washington, DC. UnidosUS policy is to work onsite two days per week or as needed to fulfill the duties of the position.

Salary: $71,600-$81,800

Essential Functions:

• Help drive the definition of UnidosUS social media strategy across social platforms, including rapid response, signature event activities, influencer strategy, platform-specific value propositions, and quantifiable objectives for reach, engagement, and conversions.
• Develop measurement and evaluation plans, track metrics, provide reporting to stakeholders, and optimize campaigns and content based on learnings.
• With the support of MarComm leadership, direct consultants managing UnidosUS social media platforms in alignment with social media strategy, including scheduling organic posts, drafting copy, designing simple graphics or videos, and reporting on results.
• Recommend best practices and ensure alignment of the Leadership Team’s social media accounts.
• With the support of the Senior Director, will collaborate with stakeholders to plan, launch, evaluate, and optimize organic and paid digital marketing campaigns that achieve program, policy, and brand objectives, within budget and performance targets.
• Create, update, and socialize detailed project schedules in Monday.com to provide transparency and keep stakeholders informed on project status at key milestones.
• Oversee the evolution, maintenance, and adherence of social media guidelines and alignment with UnidosUS brand guidelines, messaging, and voice.
• Serve as lead UnidosUS liaison with contacts across platforms and stakeholder offices.

Required Qualifications

• Minimum of five (5) years of experience managing organic and paid social media strategy and implementation, including at least:
  • Three (3) years with an issue-based, advocacy, or social justice organization.
  • Two (2) years of experience in creating and editing multimedia content (photo, video, audio, graphics).
• Experience reaching and engaging policymakers, funders, business leaders, and community-based organizations through social media and other digital channels.
• Understanding of basic principles of mobile-first graphic design and video production with experience using the Adobe Creative Suite, and other tools such as Canva, CapCut, Filmora, and Final Cut. Demonstrated experience with and knowledge of the Latino community.
• Flexibility to work weekends and weeknights on an as-needed basis.
• Demonstrated experience with and knowledge of the Latino community.

Preferred Qualifications

• Familiar with best practices in communicating with the U.S. Hispanic community and experience developing bi-lingual (English/Spanish) and/or multi-cultural creative aimed at the U.S. Hispanic community.
• Bilingual (Spanish-English), oral and written communication skills.

Skills and Abilities

• Steadfast commitment to UnidosUS mission, vision, and values: Excellence, Respeto, Accountability.
• Commitment to supporting and advancing the needs of the U.S. Latino community, Latino non-profit organizations, and the Latino market
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Proficient with project management software tools such as Basecamp and Monday.com.
• Strong interpersonal skills, able to build authentic, trust-based relationships with peers, colleagues, and subordinates.
• Intermediate to advanced level Microsoft 365 Suite (Excel, Word, PowerPoint, OneNote, Teams, SharePoint).

Competencies

• Analytical — Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Planning/Organizing — Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Project Management — Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
• Teamwork — Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
• Customer Service — Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.

Physical Demands and Work Environment

• Coordinate multiple tasks simultaneously.
• Perform some repetitive motion activities.
• Sit for long periods of time.
• Frequently required to stand.
• Frequently required to walk.
• Frequently required to sit.
• Frequently required to utilize hand and finger dexterity.
• Frequently/Continually required to talk or hear.
• Occasionally required to lift/push light weights up to 25 pounds.
• Specific vision abilities required for this job include [close vision, distance vision, peripheral, depth, and ability to adjust or focus].
• Utilize visual acuity to operate equipment, read technical information, and/or use a keyboard.
• The noise level in the work environment usually is quiet to moderately loud.

COVID-19 Considerations:

• UnidosUS follows CDC guidance and strongly encourages employees to stay up to date on vaccinations and practice a range of preventive measures to support their well-being and maintain a healthy work environment.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ABOUT US

UnidosUS (formerly NCLR) is a nonprofit, nonpartisan organization that serves as the nation’s largest Hispanic civil rights and advocacy organization. Since 1968, we have challenged the social, economic, and political barriers that affect Latinos through our unique combination of expert research, advocacy, programs, and an Affiliate Network of more than 300 community-based organizations across the United States and Puerto Rico. We believe in an America where economic, political, and social progress is a reality for all Latinos, and we collaborate across communities to achieve it. For more information on UnidosUS, visit unidosus.org or follow us on Facebook, Instagram, LinkedIn, Threads and X.

Employment with UnidosUS is contingent upon the successful completion of a background screen.

EQUAL OPPORTUNITY EMPLOYER. All qualified applicants will receive consideration without regard to race, color, national origin, marital status, religion, gender, age, disability, sexual orientation, gender identity or expression, personal appearance, family responsibilities, political affiliation, or enrollment in a college, university, technical school, or adult education.