Growth Marketing Lead

Job Description

Company Description

• Hiring Manager: Divya Kerslake, Head of Customer Marketing
• Recruiter: Luke de Pledge - [email protected]
• Hours: 37.5 hours per week
• Location: Colindale, North London/ Farringdon, Central London with hybrid working
• Earliest closing date: 25th March 2026

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Hello UW team member!

Developing your career at UW is something we feel passionately about so we’re delighted that you’re exploring opportunities across the business.

If you’re interested in the below role, please ensure you’ve reviewed our internal application criteria and spoken to your line manager.

Please note we require you to meet the qualification/experience requirements below to be considered for this role.

We Put People First. It’s All About You

We are looking for a true customer champion and an inclusive leader who can influence the wider business to evolve toward a customer-centric approach. You should be comfortable taking initiative, providing direction in fast-paced environments, and communicating complex strategies succinctly to everyone from peers to the Executive team.

Job Description

Reporting to the Head of Customer Marketing, you will lead a dedicated team of 4 marketing professionals. You will act as a thought leader and advisor to senior leadership, partnering closely with Product, Commercial, and Data teams to build growth loops. Within your team, you will embed a “test and learn” culture, championing a “fail fast, learn quick” approach to evolve our engagement engine.

We deliver progress.

As our Growth Marketing Lead, you will be responsible for the overarching strategy and hands-on execution of in-life customer growth. You will drive best-in-class value management and define the capabilities for a customer-centric function to deliver holistic value.

What you’ll do:

• Strategy & Execution: Define and deliver the annual strategy to drive growth, cross-sell, and loyalty within the existing customer base.
• Capability Building: Lead the evolution of a best-in-class Customer Value Management (CVM) function.
• AI Integration: Develop and evolve plans on how we can use AI to accelerate progress and improve efficiencies across our marketing efforts.
• Cross-Functional Leadership: Partner with technical teams to ensure data-driven decision-making is integrated into the user experience and advise on loyalty best practices.
• Performance Frameworks: Establish robust tracking and measurement frameworks to keep the business informed of performance and ROI.
• Budget Management: Responsible for forecasting, marketing investment, and creating robust business cases for senior stakeholders.

Qualifications

We put people first.

We are looking for a true customer champion and an inclusive leader who can influence the wider business to evolve toward a customer-centric approach. You should be comfortable taking initiative, providing direction in fast-paced environments, and communicating complex strategies succinctly to everyone from peers to the Executive team.

To be successful in this role, you’ll need:

• Growth & CX Expertise: Deep experience in growth marketing combined with a strong understanding of Customer Experience (CX) practices.
• Lifecycle & Loyalty: A proven track record in customer engagement management and loyalty programmes.
• Commercial Modelling: Evidence of working with value segmentation, Customer Lifetime Value (LTV) models, and customer research.
• Financial Acumen: Highly experienced in business casing, forecasting, and managing investment across P&Ls.
• Measurement Frameworks: Expert-level knowledge of marketing analytics and data-driven attribution.
• Leadership Experience: A proven people-focused leader with experience coaching and managing a team of 4 (and up to 5+) across varying levels.
• AI Curiosity: Clear evidence of experimenting with AI to drive marketing automation or fundamentally change marketing approaches.

Additional Information

What’s next?

Earliest closing date: 25th March 2026

Here is an overview of the internal recruitment process so you know what to expect.

Please note, there is the possibility to be either rejected or progressed at each stage; the below flow assumes you have been successful at every touchpoint.

1. You submit your application
2. The Recruiter assess your application against the minimum requirements
3. The Recruiter will have a chat with your current line manager about your:
4. Suitability for role
5. Job performance
6. Absence statistics
7. Behaviour and Conduct
8. The Recruiter will book in a video call with you to discuss your application and suitability
9. You will attend an interview with the Hiring Manager
10. The Recruiter will inform you of the outcome

Not sure you meet all the requirements? Let us decide! Research shows that women and members of other underrepresented groups tend not to apply for jobs if they think they may not meet every qualification, when in fact they often do.

We provide equal opportunities, a diverse and inclusive work environment, and fairness for everyone. You are welcome to apply no matter your age, disability, gender, marriage or civil partnership status, pregnancy and maternity status, race, religion or belief, or sexual orientation. Please don’t be afraid to ask about what we can do to support your needs. All requests will be carefully and fairly considered.

Please note, if you are successful and offered a role at UW, you will be subject to a background check. Where checks are unsatisfactory or incomplete and/or a failure to reveal information relating to convictions that you are required to identify as part of the background checks, could lead to withdrawal of an offer of employment.