Job Description
Company Description
- Hiring Manager: Aishling Campbell
- Recruiter: Luke de Pledge - [email protected]
- Hours: 37.5 hours
- Location: Farringdon, Central London with hybrid working
- Earliest closing date: 25th March 2026
Click here for support on your internal application.
Hello UW team member!
Developing your career at UW is something we feel passionately about so we’re delighted that you’re exploring opportunities across the business.
If you’re interested in the below role, please ensure you’ve reviewed our internal application criteria and spoken to your line manager.
Please note we require you to meet the qualification/experience requirements below to be considered for this role.
Job Description
As our Senior Brand Manager, you will be a key driving force as we embark on the next chapter of the Utility Warehouse story. Reporting to the Head of Brand, you’ll join us at a defining moment; we’ve built a bold new brand foundation, and now we need a creative powerhouse to propel it into the national consciousness. We aren’t looking for a brand guardian to simply maintain the status quo; we’re looking for someone with a restless curiosity and a “challenger” mindset to drive a step-change in how the UK population perceives and understands us.
You’ll be a pivotal member of our newly evolving team, balancing two vital roles. Internally, you’ll be our brand’s biggest advocate, partnering with key teams to ensure brand thinking is baked into everything we do - from building propositions to the way our colleagues experience working here. Externally, you will lead the charge on disruptive, through-the-line communications that cut through the noise - turning our brand narrative into “must-see,” high-impact communications.
- Orchestrate Disruptive Comms: Lead the end-to-end delivery of game-changing integrated campaigns across paid, owned, and earned channels that demand attention and drive mass awareness.
- Champion Brand Thinking: Act as a strategic partner to Product and Proposition teams, ensuring our brand is a foundational element of new thinking, not an afterthought.
- Integrated Strategy Planning: Drive the cross-functional planning process, collaborating with specialists in Earned Media, Customer, Digital, Partner, and Product Marketing to ensure we show up with one powerful voice.
- Inspire Agency Partners: Brief and challenge our brilliant internal creative team and external media agency to enable them to deliver their best work, ensuring every output is both strategically aligned and commercially effective.
- Experience Integration: Move brand thinking beyond “comms-only” by helping to ensure our narrative is consistent and distinctive across the entire customer journey.
- Marketing Effectiveness: Partner with channel leads to optimise media and communications spend, using live insights and post-campaign evaluation to ensure the “work works” and evolves over time.
- Agile Experimentation: Foster a culture of active learning by identifying tactical opportunities for “disruptive” experiments and scaling the winners.
Qualifications
Required Knowledge and Experience
- A “Step-Change” track record: 8 yrs + experience with a proven experience delivering integrated campaigns that have moved the needle on brand awareness and consideration, knowing how to punch above the weight of investment to deliver meaningful stand-out and cut through.
- Integrated thinking: A deep understanding of the full marketing mix and how to leverage different channels to tell a cohesive story.
- Strategic influence: Experience navigating fast-paced, matrixed environments and successfully bringing cross-functional teams along on the brand journey.
- Creative & commercial judgment: A laser-sharp eye for detail and the ability to interpret data to tell a compelling story about brand performance.
- Agency leadership: You know how to get the very best out of agency partners and aren’t afraid to push for creative bravery.
- Alert to market and consumer trends: Outward-looking and culturally aware, with a finger on the pulse of current trends and consumer behavior.
Skills / Competencies
- Creative bravery: A natural instinct for disruptive work and the tenacity to fight for ideas that set us apart.
- Tactical brilliance: A strategic thinker who knows which levers to pull to execute a successful, high-profile launch.
- Collaborative spirit: A strong team player who builds brilliant relationships at all levels, from Product Designers to the Leadership Team.
- Entrepreneurial energy: Comfortable with ambiguity and energised by the challenge of building a brand in a disruptive, non-corporate way.
- Outcome-oriented: A relentless focus on execution and the “how”- turning big ideas into finished, world-class assets.
Additional Information
What’s next?
Earliest closing date: 25th March 2026
Here is an overview of the internal recruitment process so you know what to expect.
Please note, there is the possibility to be either rejected or progressed at each stage; the below flow assumes you have been successful at every touchpoint.
- You submit your application
- The Recruiter assess your application against the minimum requirements
- The Recruiter will have a chat with your current line manager about your:
- Suitability for role
- Job performance
- Absence statistics
- Behaviour and Conduct
- The Recruiter will book in a video call with you to discuss your application and suitability
- You will attend an interview with the Hiring Manager
- The Recruiter will inform you of the outcome
Not sure you meet all the requirements? Let us decide! Research shows that women and members of other underrepresented groups tend not to apply for jobs if they think they may not meet every qualification, when in fact they often do.
We provide equal opportunities, a diverse and inclusive work environment, and fairness for everyone. You are welcome to apply no matter your age, disability, gender, marriage or civil partnership status, pregnancy and maternity status, race, religion or belief, or sexual orientation. Please don’t be afraid to ask about what we can do to support your needs. All requests will be carefully and fairly considered.
Please note, if you are successful and offered a role at UW, you will be subject to a background check. Where checks are unsatisfactory or incomplete and/or a failure to reveal information relating to convictions that you are required to identify as part of the background checks, could lead to withdrawal of an offer of employment.
