Welltech Logo

Online Reputation Specialist

🇺🇦 Ukraine - Remote
📢 Marketing🔵 Mid-level

Job Description

Who Are We?

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍

With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit— empower millions to transform their lifestyles and unlock their personal wellness journeys.

Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.

If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.

The Role

We’re looking for a proactive Online Reputation Specialist to strengthen and protect the digital presence of our apps across key markets (US, UK, LATAM, EU).

You’ll shape how our brands are perceived online — driving positive sentiment, improving visibility, and building trust through strategic reputation management, EEAT initiatives, and cross-functional collaboration.

What You’ll Do

  • Monitor reviews, forums, social media, blogs, and search results to track brand sentiment and identify risks or opportunities

  • Develop and execute strategies to reduce negative sentiment and amplify positive brand perception

  • Respond to online feedback professionally and in a timely manner

  • Create user-driven content (case studies, testimonials, forum responses) to build trust and credibility

  • Strengthen EEAT (Expertise, Authoritativeness, Trustworthiness) signals through expert collaborations, authoritative mentions, and PR initiatives

  • Identify and submit apps for relevant industry awards

  • Own and manage digital reputation projects, including landing pages and reputation-focused initiatives

  • Partner with Product, Brand, Creative, and Social Media teams to ensure aligned messaging

  • Track and report on key metrics (sentiment, share of voice, trends) and provide actionable insights to app teams

Candidate journey

⭕️ Recruiter call –> ⭕️ Meet a team member –> ⭕️ Skills assessment–> ⭕️ Business case –> ⭕️ Meet the Leadership team

What We’re Looking For

  • Proven experience managing online reputation in competitive markets

  • Strong understanding of EEAT, branding, and digital PR principles

  • Experience with social listening tools and sentiment analysis platforms

  • Advanced English with excellent written communication skills

  • Analytical mindset with the ability to translate data into recommendations

  • Strong cross-functional collaboration skills

  • Ability to manage multiple priorities in a fast-paced environment

Nice to have:

  • Experience in fitness or wellness industries

  • Familiarity with Reddit and community-driven platforms

  • Understanding of cultural nuances across US, UK, LATAM, and EU markets

✨ Why You’ll Love Being Part of Welltech:

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro

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