Job Description
Wishpond Technologies currently has the position of Ads Specialist available, and we’re excited to tell you about it!
OVERVIEW
We’re seeking a full-time Ads Specialist to support the planning, execution, monitoring, and optimization of paid media campaigns across a portfolio of SMB clients. This is a fully remote position, and the successful individual could be based anywhere in the world.
This role is ideal for someone who has hands-on experience managing paid advertising campaigns across major digital platforms, including Google Ads, Meta Ads, LinkedIn Ads, and other paid media channels. The successful candidate should be data-driven, detail-oriented, comfortable working across multiple client accounts, and able to use AI tools to improve campaign performance, reporting, and workflow efficiency
In collaboration with the Account Management Team, creative teams, and other cross-functional departments, the Ads Specialist will help deliver effective paid media campaigns that support client goals and contribute to the success of Wishpond Technologies.
RESPONSIBILITIES
• Set up, manage, monitor, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising channels.
• Support the execution of paid media strategies for a portfolio of SMB clients.
• Conduct keyword research, audience research, competitor research, and platform-specific campaign planning.
• Monitor campaign performance daily or weekly, depending on client needs and budget structures.
• Review key performance metrics, including impressions, clicks, CTR, CPC, conversions, CPA, ROAS, and overall campaign efficiency.
• Make data-informed optimization decisions related to budgets, bids, targeting, placements, audiences, keywords, ad copy, and creative assets.
• Assist with transitioning and managing accounts from daily to monthly budget strategies where appropriate.
• Identify opportunities for campaign improvement, including new audiences, creative tests, landing page recommendations, and platform-specific optimizations.
• Collaborate with Account Managers, copywriters, designers, and other internal teams to ensure campaigns align with client goals and marketing strategies.
• Provide clear campaign updates, performance insights, and recommendations to internal teams.
• Support client communication when needed by answering campaign-related questions or providing performance context.
• Use AI tools to support campaign research, ad copy ideation, reporting, optimization, and workflow efficiency.
• Stay up to date with platform updates, paid media trends, AI tools, and digital advertising best practices.
• Maintain a high standard of accuracy when building campaigns, reviewing budgets, tracking conversions, and reporting on performance.
• Other duties as assigned
QUALIFICATIONS
• 2–4 years of experience in Paid Media, Digital Advertising, Performance Marketing, or a similar role, preferably in an agency or SaaS environment.
• Proven track record of setting up, managing, and optimizing campaigns across Google Ads and Meta Ads Manager.
• Working knowledge of additional paid media platforms such as LinkedIn Ads, TikTok Ads, Microsoft Ads, YouTube Ads, or other major advertising channels is considered an asset.
• Strong understanding of campaign objectives, audience targeting, keyword strategy, bidding strategies, budget pacing, conversion tracking, and performance optimization.
• Proficiency using analytics and reporting tools such as Google Analytics 4, Google Tag Manager, Looker Studio, platform dashboards, or similar tools.
• Ability to analyze campaign data, identify trends, and recommend practical next steps.
• Experience managing multiple accounts, campaigns, and budgets at the same time.
• Familiarity with AI tools and the ability to use them responsibly to support research, reporting, campaign planning, creative ideation, and performance analysis
• Strong attention to detail, especially when working with budgets, tracking, campaign settings, and reporting.
• Excellent communication skills, with the ability to explain campaign performance and recommendations clearly.
• Highly organized, proactive, and capable of managing deadlines in a fast-paced remote environment.
• Fluent in English (spoken and written). Knowledge of a second language is considered an asset
WORK ENVIRONMENT
• Given the nature of this role, it is expected that the successful candidate will provide their own workstation, computer, headset, and have a fast and reliable internet connection. This position may be required to download and utilize company software.
• The individual must be prepared to work standard business hours on Eastern Time or Pacific Time.
• Due to the nature of this role, we may verify backgrounds, including conducting employment reference, criminal record and credit checks.
• Once hired, the successful candidate must provide a valid government-issued photo ID and proof of residential address as part of their onboarding process.
GREAT REASONS TO APPLY FOR THIS ROLE
• Fully remote position allowing you to work from your home anywhere in the world!
• Exciting and dynamic environment with a great leadership team
• Comprehensive training program and regular performance reviews to facilitate your success
• Competitive compensation based on experience and proven abilities
• Great referral programs with incentives and bonuses
• Unbelievable product discounts when you use our products for your own business
• A global workforce of multi-cultural and talented colleagues
• A close-knit operation with amazing growth opportunities for your personal development
• A high-growth SaaS technology company publicly traded on the TSX Venture Exchange
• Corporate headquarters in beautiful Vancouver, British Columbia, Canada
ABOUT US
Founded in 2009, Wishpond is a rapidly growing technology company providing digital marketing solutions targeted at small businesses. The cloud-based platform includes landing pages, social promotions, website pop-ups, online forms, and lead activity tracking. Wishpond has a dedicated team of professional project managers, designers, copywriters, and developers who provide marketing services tailored to our individual clients.
Wishpond serves over 3,000 customers in various industries and sizes, from startups to large Fortune 500 companies. Wishpond has a rapidly growing global headcount and continues to hire dedicated and qualified employees and contractors who have what it takes to scale a successful software company.
To learn more about Wishpond Technologies, please visit our website or any of our social media platforms:
• Website: www.wishpond.com
• Instagram: @wishpondofficial
• Twitter: Wishpond
• Youtube: Thewishpond
• LinkedIn: Wishpond
APPLICATION PROCESS
If you are interested in applying for this exciting opportunity, please provide an updated resume in English (PDF or Word formats only), quoting the position title in the subject line of your cover letter.
Wishpond Technologies is an equal-opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture that does not discriminate on the basis of disability, status, or any other basis protected under legislation.
We thank all applicants in advance for their interest in this position; however, due to the volume of applications we receive, we are unable to respond to phone, email, or agency inquiries.
